[London – 6 November 2013] Exhibitors at the world’s largest IT show – Germany’s massive CeBIT trade fair – will have new chances to show how their technology is making machines come alive on the Internet. Expect to see cars that drive themselves, clothes that post on Facebook, medical devices that predict emergencies, and much more at the new “Internet of Things Showcase” at CeBIT, which will be organized by the London-based trade association the International M2M Council (IMC).

The IMC is a new, diverse group of companies that have common interest in deploying machine-to-machine communications – the cornerstone technology that allows machines to communicate. M2M technology is used in vertical markets as far afield as automotive, healthcare, and energy, while professionals in IT, product design, operations, and marketing all have a say in seeing the technology applied.

Leveraging group resources will be key to getting the message out to such a broad audience, and the IMC already counts AT&T, Deutsche Telekom, Digi international, Kore Telematics, Oracle, Orbcomm, and Telit as board members. “Our intent is to reach out to M2M Adopters across vertical markets and corporate departments – and that’s where CeBIT comes in,” says IMC executive director Keith Kreisher, “the show offers a unique opportunity to reach technology decision-makers on a large scale.”

That the IMC’s Internet of Things Showcase will highlight M2M technology actually being deployed is also central to the group’s message. “Our mission is to help M2M volumes increase, and a big part of that will be proving the business case – showing business models in-use with crucial metrics like ROI and Total Cost of Ownership,” says Kreisher.

The Internet of Things Showcase will be located in CeBIT’s Hall 11 – the area of the show dedicated to network infrastructure, and directly adjacent to the M2M Zone Pavilion – on 10-14 March 2014, in Hannover. Besides the Internet of Things Showcase and the M2M Zone, the hall will also include special exhibits for Smart Cities, Connected Homes, Cloud Solutions, and Data Centers.

About the IoT M2M Council

The IMC is the largest trade group dedicated to the global IoT sector – with over 28,000 rank-and-file Adopter Members around the world that qualify as buyers of IoT solutions in 30 vertical markets. Sustaining/board companies include A1 Digital, Aeris, Blues Wireless, Deutsche Telekom, Digi International, eSAT Global, Finite State, floLIVE, Giesecke+Devrient, Globalstar, Ground Control, iBasis, IoT Launch, Keyfactor, KORE, KYOCERA AVX, MultiTech, Pairpoint, Pelion, Quectel, Simplex Wireless, Somos, Tata Communications, Telit Cinterion, Thales and Vodafone IoT. Visit iotm2mcouncil.org