Japanese wig company Nao-Art is using an augmented-reality (AR) virtual try-on tool from New York-based Perfect.

Consumers can seamlessly try on up to 53 AR wigs, including fashion wigs and medical wigs in a wide range of colours and styles.

Nao-Art is a subsidiary of the Art Nature Group and a provider of ready-to-wear wig brands for women. Perfect will provide Nao-Art with a virtual try-on tool for wigs using generative AI technology.

Shoppers can experience virtual try-on on Nao-Art’s ecommerce site (alicialulu.jp/pages/ai-try_on) in an initiative that marks the first introduction of virtual wig try-on in Japan using Perfect’s generative AI technology.

“Until now, trying on wigs meant going to a store for face-to-face counselling, making it difficult to know if they suited you without purchasing them,” said Hiroki Shintoku, president of Nao-Art. “This challenge became more pronounced during the pandemic, and we have been exploring virtual wig try-on technology for several years. However, we had to abandon traditional AR technology as it was difficult to achieve a natural try-on feel. Encountering Perfect’s AR try-on service utilising generative AI, we succeeded in reproducing the ideal try-on feel. I am sincerely delighted that various wigs, which are increasingly in demand as fashion items, can be tried on through AR experiences anytime, anywhere. Also, it brings me great joy that cancer patients who require medical wigs can easily choose wigs with their families at home or in hospitals.”

Alice Chang, Perfect CEO, added: “The hairstyle simulation feature, introduced by Nao-Art for the first time in Japan, utilises our latest generative AI technology, allowing for a very natural reproduction of wig virtual try-on regardless of the original hairstyle. Nao-Art’s service, allowing customers to find what suits them wherever they are, embodies our slogan ‘beautiful AI’ and is a wonderful service that showcases our latest technology. We are delighted that our latest technology can be of service to more customers through Nao-Art.”

More information about Perfect’s hair technology can be found at www.perfectcorp.com/business/products/virtual-hairstyles.

Perfect (www.perfectcorp.com) works with more than 600 partners around the globe to help brands embrace the digital-first world by transforming shopping journeys through digital technology innovations.