Walmart will roll out its Scintilla commerce intelligent platform to its Sam’s Club merchants and suppliers from next year.

Scintilla is Walmart’s first-party commerce intelligence platform. The expansion to Sam’s Club is said to reflect Walmart’s continued investment in enterprise capabilities that transform trusted first-party insights into actionable commerce intelligence. This should help merchants and suppliers better understand members, improve execution and deliver a better member experience.

Scintilla connects insights across members, omnichannel performance and business outcomes in one platform, giving Sam’s Club merchants and suppliers the information they need to anticipate member needs, strengthen collaboration and make more confident, data-driven decisions. The results should be stronger assortment, improved availability and a better shopping experience.

“Everything starts with the member and understanding what they need, what they love and what they’re looking for next,” said Myron Frazier, chief merchant at Sam’s Club. “Scintilla will help our merchants and suppliers listen better and act faster. It gives us a clearer view of what matters to our members so we can bring them the right items, create more moments of discovery and keep making Sam’s Club a place they are excited to come back to.”

By connecting merchants and suppliers through a common commerce intelligence platform, Walmart says it is creating opportunities to grow, move with greater speed and confidence, and deliver better experiences for customers and members.

Scintilla (www.walmartdataventures.com/scintilla-in-store) will be available to Sam’s Club merchants and suppliers beginning in 2027.

Sam’s Club (SamsClub.com), a division of Walmart (corporate.walmart.com), is a membership retail club offering products, savings and services to millions of members in more than 600 clubs in the USA and Puerto Rico. Now in its 43rd year, Sam’s Club continues to redefine club membership shopping with its curated assortment of fresh food and Member’s Mark items, in addition to technologies and services such as scan and go, kerbside pickup and home deliveries.