European supermarket chain Carrefour has chosen Vusion’s platform to digitalise all its hypermarkets and supermarkets in France by 2030.

This partnership covers the deployment of electronic shelf labels, smart rails and AI-driven cameras to transform operational efficiency and the in-store customer experience.

Following a massive initial deployment in the USA with Walmart, Vusion and Carrefour are sealing a major technological alliance for Europe.

“Carrefour 2030 is a growth plan that relies notably on accelerating tech and AI,” said Alexandre Bompard, CEO of Carrefour. “By partnering with Vusion, a French technological champion with global reach, we are propelling our stores into a new era. The digitalisation of our shelves is the essential foundation for deploying our vision of modern retail, serving competitiveness, quality of life at work for our employees and customer satisfaction.”

Thierry Gadou, CEO of Vusion, added: “With Carrefour, we share the same vision of a modern store at the heart of tomorrow’s omnichannel commerce. We are going to make this vision a reality in the coming years. Following Walmart’s decision to deploy EdgeSense across all its stores in the USA, Carrefour is the first major European retailer to deploy the latest-generation Vusion platform at scale. The objective is threefold: to improve the banner’s performance and the satisfaction of both customers and employees.”

By equipping its shelves with millions of smart labels connected to the cloud, Carrefour is taking a decisive step in the digitisation of its physical assets. Carrefour says this massive deployment positions it as the most advanced retailer in Europe in terms of store technology, echoing the transformation initiated in food retail with Vusion across the Atlantic. It follows successful pilots launched since June 2025.

The technology deployed will include Vusion’s IoT infrastructure for real-time price updates and light-guided assistance for employees. EdgeSense enables Bluetooth-connected rails allowing automatic product geolocation to optimise ecommerce order preparation and shelf restocking. Micro-cameras use AI to analyse shelves continuously, automatically detecting out-of-stocks, price discrepancies and planogram errors

For Carrefour, it enables automation of low value-added tasks so staff can be redeployed towards customer service, equipping them with smart data and AI-driven tools to guide priority actions and improve compliance.

Shoppers should be able to save time, receive personalised services and have real-time interactions for a smoother journey. Reducing out-of-stocks should increase product availability.

Carrefour has joined Vusion’s international advisory board to participatie in defining future technological standards for the sector. A joint laboratory will be set up to develop AI for improving operational performance and personalising the shopper experience with agentic commerce and the activation of consumer data in-store.

With 15,500 stores in more than 40 countries, Carrefour (www.carrefour.com) in 2025 generated €91.5bn in revenue. Its network of integrated stores employs over 300,000 people. In total, more than 500,000 people work under the Carrefour banner worldwide.

French firm Vusion (www.vusion.com) specialises in AI-powered digitalisation for physical commerce, serving over 350 major retail groups in the world.

Swedish firm Pricer, which had been Carrefour’s exclusive supplier of electronic shelf labels in France, will continue to supply products on a non-exclusive basis.

“We look forward to continuing to build on our long-lasting relationship, serving our large base of Carrefour stores, and supporting the growing base of franchise stores in Europe,” said Magnus Larsson, CEO of Pricer (www.pricer.com).