VenueNext and FreedomPay have worked together to transform payment processing at newly installed kiosks at the University of Alabama.

California-based mobile commerce technology firm VenueNext has partnered with FreedomPay, a commerce technologies company in Pennsylvania, to integrate FreedomPay’s Tetra line smart terminals with VenueNext technology and products.

This partnership gives VenueNext customers access to fast and reliable payment processing that can be used seamlessly with its products. With the Tetra platform, shoppers will also have the ability to pay with QuickChip and contactless EMV for faster transactions.

“We are excited to offer our customers a new seamless option for fast and reliable payment processing,” said Anthony Perez, VenueNext CEO. “FreedomPay’s integration with our self-service kiosks and point of sale terminals allow transactions to process faster and provide customers with a more enjoyable experience.”

The University of Alabama launch follows the recent success of VenueNext and FreedomPay’s partnership at implementing point of sale infrastructure and kiosks at the University of Florida Gators six months ago. The collaboration saw Ben Hill Griffin Stadium, home of the Florida Gators gridiron football team, having their highest grossing concessions sales after implementing VenueNext PoS with FreedomPay payment processing technology.

“The venue industry is extremely competitive when it comes to the customer experience, particularly around payments and check-out,” said Tom Durovsik, CEO of FreedomPay. “Selecting FreedomPay’s commerce platform is a step change for the team at VenueNext, allowing us to simplify payments and enhance the customer’s payment experience. We’re excited to continue working with VenueNext to create an industry-leading experience.”

VenueNext is a point-of-sale company transforming the way consumers shop, purchase and pay. Its ecosystem combines physical and digital products to create a frictionless shopping experience, offering products such as point-of-sale devices, online ordering, branded apps and branded payments.

VenueNext began in 2014 with Levi’s Stadium and the San Francisco 49ers and has since gone on to power mobile-first, frictionless commerce in arenas, stadiums, theme parks, universities, corporate cafés and theatres.

FreedomPay’s commerce platform is the technology of choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare, and financial services.