Urovo informs shoppers around the store

  • September 21, 2026
  • Steve Rogerson

Chinese firm Urovo purpose-built devices give retailers complementary mobile and fixed touchpoints to support shoppers at different stages in the store.

The SP35 personal shopper extends mobile self-service to the shop floor, while the U100 price checker provides a dedicated shelf-side point for product information and retail services. Urovo has also introduced UPad, a commercial tablet designed to simplify frontline operations by integrating payment, professional barcode scanning, RFID and enterprise mobility into a single intelligent platform. 

“Self-service is moving beyond fixed destinations and becoming part of the broader shopping journey,” said Zhang Bo, CTO of Urovo. “Retailers need technology that can meet shoppers where they need information, assistance and transaction capabilities, not simply where a kiosk is installed. SP35 and U100 give retailers a practical way to extend digital capability to more moments in the store, without adding complexity for shoppers or store teams.”

The SP35 has optional UWB-powered positioning to helps shoppers locate and navigate to products. Barcode scanning and auto-scan mode support item capture with fewer manual steps. NFC and SoftPoS support contactless payments.

The U100 brings product information to the shelf. The compact, tablet-like design has a 25.6cm HD touchscreen for displaying regular, promotional and member pricing. Optional UHF RFID supports multi-item reads for product lookup and comparison. Presence sensing wakes the display as shoppers approach; the idle screen supports promotional and informational content.

Together, the SP35 and U100 extend self-service across the shopping journey, helping retailers handle routine product, pricing and payment interactions with less staff intervention while allowing store teams to focus on higher-value shopper service.

Urovo showcased the SP35, U100 (en.urovo.com/products/tablets/U100.html) and its connected retail portfolio at last week’s NRF Big Show Europe in Paris.

Founded in 2002, Urovo (en.urovo.com) provides enterprise mobility and digital business products, specialising in barcode, RFID, mobile computing, printing and payment technologies.