Retail analytics firm Technomic has launched Location Targeting, a data analysis service that captures over a million smaller and independent food service locations. The new service aims to provide food service operators and suppliers with a deeper understanding of small chains and independents at the address level.

The new location data service provides food service suppliers and operators with data on food service location characteristics, amenities and annual sales volume. This data is categorised with Technomic’s standardised operator classification system, employed in the company’s Ignite retail intelligence platform.

Technomic collects location-level insights through a variety of sources, including operator websites, business directories and consumer review sites. Locations are then mapped through Ignite search criteria and cross-checked with Technomic research, to create a searchable dashboard of business names, addresses and attributes. Data can be filtered and exported by market, segmentation and other key operator characteristics to drill into the critical location-level insights your business needs.

“The Location Targeting tool extends Technomic’s industry-leading market intelligence down to the address level,” said Kevin Schimpf, director of industry research at Technomic. “Decades of insights from tracking food service industry performance and ranking top industry players have been built into the dashboard, helping to create a Location Targeting tool with unmatched accuracy.”