Florida-based fashion retail technology firm Teamwork Commerce is making it easier for stores to connect to the Zalando online platforms for fashion and lifestyle in Europe.

Zalando has almost 49 million active customers across 25 European markets.

Teamwork Commerce has announced a technical partnership with Connected Retail by Zalando enabling omnichannel retailers to reach millions of customers on Zalando. Connected Retail by Zalando offers a way for brick-and-mortar stores to link their assortments to Zalando.

The collaboration should make the technical integration component easy and convenient for stores. Teamwork Commerce provides retailers with point-of-sale (PoS), order management, inventory control, CRM and analytics.

For retailers that want to link their inventories to Zalando, a digital inventory management system is a must. The Teamwork Commerce retail system helps retailers modernise their operations. With the light foot print of a cloud based mobile PoS system on user friendly Apple products, retailers can streamline operations with an all-in-one offering with endless tech integrations.

The integration with Connected Retail by Zalando showcases the adaptability of the Teamwork system. This joint offering provides a seamless way to go full omnichannel during an ever-changing retail climate.

High-end apparel, footwear and accessory retailers across Europe use Teamwork Commerce to streamline their retail operations. For European retailers looking to go fully omnichannel and reach millions of new customers, the joint offering creates a customer-centric omnichannel experience that is said to be proven to boost sales.

Teamwork Commerce serves, in more than 20 countries globally, retailers including Princesse Tam Tam, Comptoir des Cotonniers, Mooseknuckles, John Fluevog, Paul Stuart, and Theory.