US retail chain Target is making shopping easier, smarter and more fun this holiday season with AI technology to help shoppers discover and purchase with ease.

It says the digital experience will deliver big on holiday inspiration and cheer for the whole family.

“We know so many of our guests love shopping our stores with their phones in hand and, when they use the Target app in-store, their basket sizes are nearly 50% higher as they discover more of what they love,” said Cara Sylvester, chief guest experience officer at Target. “We’re committed to making the shopping experience this year even more connected, personal and intuitive, with innovations that help guests discover the hottest items and Target products they love at a great deal. It’s all about meeting them where they are, simplifying gift-giving and helping families focus more on the joy of the season.”

Shoppers should discover more effortless, personalised items at Target this season thanks to AI-powered technology that makes it easy to find and purchase everything on their wish lists, and uncover fresh inspiration and surprises, too.

With the conversational AI-powered Target Gift Finder, shoppers can find a gift for anyone on their shopping list. It’s as easy as typing in details about the gift recipient or occasion into the Gift Finder to get tailored suggestions.

During the holidays, staying organised is more important than ever. With Target’s List Scanner, shoppers can scan their handwritten lists in the Target app or scan holiday wish lists for the whole family to add items seamlessly into their cart.

Target is also enhancing the in-store shopping experience with smart navigation. Those shopping in person will have extra help finding everything with the enhanced Store Mode in the Target app. As soon as they enter a Target store, the Store Mode feature automatically activates, guiding shoppers through the aisles to find gifts and discover new products. If an item isn’t available, Store Mode connects them to alternate fulfilment methods (including same-day or next-day delivery in eligible markets), ensuring they get everything they need on every Target run.

While exploring the aisles, shoppers can also “Find Bullseye”, an in-store hunt for Target’s mascot available through Store Mode in the Target app, and collect a holiday sticker at checkout. And while using the app in-store, virtual animated helpers will guide shoppers through their app experience, telling jokes and making the shopping trip merrier.

For more ways Target is making the shopping experience this season easier, smarter and more fun, visit the retailer’s holiday resource hub at corporate.target.com/press/holiday-2025.

Minneapolis-based Target (Target.com) has nearly 2000 stores. Since 1946, it has given 5% of its profit to communities, which today equals millions of dollars a week.