Computer vision specialist Spacee has launched HoverTouch, a plug-and-play solution that can transform in-store surfaces such as walls or glass into interactive customer experiences.

HoverTouch can also project onto products, such as a car in a showroom. Retailers can also install dedicated kiosk solutions with a projecting surface, called HoverTouch React.

Retailers are able to collect and analyse data from each customer interaction through HoverTouch.

With HoverTouch, a shopper does not have to touch a surface to interact with it – shoppers can hover their hand over a surface to drive contactless interactivity. The customer experience is very similar to what a person might do online with a cursor, hovering over and clicking on items that interest them.

The HoverTouch Connect feature gives retailers, consumer brands and their agencies control of content, UX and device management and provides actionable data. It allows customers and their agencies to design content and deploy content in an HTML5 compliant media player. The system is designed to allow retailers to reuse or repurpose existing content easily. HoverTouch Connect also allows retailers to capture detailed data on customer interactions, on par with data collected during e-commerce interactions.

According to Spacee, HoverTouch’s plug-and-play installation takes minutes.

One of the first retailers to use Spacee HoverTouch is Audi Dallas, one of the top 10 Audi dealerships in the US by sales volume. “Shoppers are back in the stores, and we want to give them an incredible experience,” said Tom McCollum, President and CEO at Forbes Todd Automotive Group, which owns and operates Audi Dallas. “We looked at a number of options for interactive experiences and found that Spacee’s HoverTouch not only provided the best customer experience, but was also the easiest to get up and running. And we love that there are no touchscreens that we’d constantly have to repair and replace. We are still early in the process, but already seeing double-digit in-store sales increases for the products we’re promoting with HoverTouch.”

Skip Howard, founder and CEO of Spacee, said, “Retailers are desperate for data, and Spacee HoverTouch can provide CX data that’s on par with what’s collected online. We’re excited to bring this to market, and thrilled that our customers are already seeing a measurable impact on in-store sales.”