Samsung retail technology spinoff Solum and Oregon-based in-store fulfilment technology specialist Rynly are working together to respond to the growing complexity of omnichannel fulfilment.

As grocery and convenience retailers accelerate omnichannel fulfilment, in-store teams are increasingly challenged by the need to fulfil growing order volumes at speed, while maintaining accuracy across multiple picking workflows and fulfilment channels.

The partnership brings together Rynly’s fulfilment orchestration capabilities with Solum’s Newton electronic shelf label (ESL) platform, enabling a responsive pick-by-light experience at the shelf edge. Powered by the Newton Protocol, the ESLs can be updated rapidly, with integrated seven-colour LED indicators providing near-instant visual cues at the shelf edge for fast and intuitive picking, while remaining integrated into the store environment.

Rynly’s platform orchestrates order priorities, optimised pick paths and task allocation in the background, while the Newton ESLs translate this fulfilment intelligence into real-time, shelf-level visual guidance. Turning digital instructions into immediate, intuitive cues reduces search time and picking errors, and helps store teams process multiple orders more efficiently.

The combination is particularly suited to retailers seeking to scale in-store fulfilment without adding operational complexity. By leveraging Newton‑based pick-by-light execution, store teams can operate faster and more confidently, even as fulfilment requirements become increasingly complex across click-and-collect, same-day delivery and third-party marketplace orders.

“With advanced ESL becoming an increasingly important part of retail digital transformation, we are strengthening our ecosystem to help deliver the most effective solutions for more complex operating environments,” said Mark Duckworth from Solum. “Through our partnership with Rynly, we can better support retailers in simplifying in-store picking and responding to growing omnichannel demand.”

Jonathan Pankethman, vice president at Rynly, added: Our partnership with Solum reflects a shared commitment to working closely with retailers, helping them streamline in-store operations as omnichannel fulfilment continues to scale.”

Founded in 2015 as a spin-off from Samsung Electro-Mechanics, Solum (www.solum-group.com) is a publicly traded company helping retailers operate more efficiently in an increasingly digital world.

Rynly (www.rynly.com) is an in‑store fulfilment and last-kilometre orchestration technology provider enabling retailers to consolidate orders, optimise picking workflows and coordinate store-to-customer delivery operations. Its platform supports efficient in-store picking and fulfilment by helping store teams manage multiple orders with more accuracy, visibility and operational control across omnichannel environments.

• Solum has introduced Newton Core+ to meet the increasing demands placed on shelf-edge infrastructure in modern retail environments, combining refined design, reinforced durability and enhanced display clarity to support accurate pricing, reliable promotion execution and fulfilment-led store operations across large store estates.