Johnson Controls’ Sensormatic retail division has expanded its partnership with Philadelphia-based Vsblty to enhance shopper engagements, retail outcomes and connectivity.

Sensormatic IQ, an intelligent operating platform for retail, combines Sensormatic’s retail analytics with Vsblty’s shopper demographics and content management audience analytics to boost in-store sales.

The partnership should help retailers connect the dots between in-store engagements and shoppers’ buying habits.

The IQ platform is part of Johnson Controls’ OpenBlue technologies, which leverage big data and artificial intelligence to make buildings healthier.

“In today’s hyper-connected world, the most impactful customer experience is delivered by retailers who best understand and act on information about where, when, how and why engagement happens,” said Bjoern Petersen, president of Sensormatic. “The partnership with Vsblty brings a new level of insights to Sensormatic to help retailers make better business decisions. By combining our retail analytics with their data, retailers will now have the necessary insight to impact marketing and operational efficiencies that help provide better in-store customer experiences, increase associate productivity and provide opportunities to increase revenue.”

Sensormatic IQ is an intelligent operating platform for retail that integrates the full Sensormatic portfolio, retailer and third-party data sources, and it is backed by a technology partner ecosystem, delivering predictive and prescriptive retail outcomes. As a partner, Vsblty brings analytics and insight, providing complementary data streams to Sensormatic’s existing shopper insights portfolio. Integrating Vsblty’s computer vision technology with Sensormatic IQ’s portfolio provides retailers with enriched, actionable shopper demographic information to understand the shopper engagement at the point of purchase.

Additionally, the partnership should help boost in-store sales through delivery of context-sensitive, targeted advertising and promotional video content throughout the store and on digital displays.

Vsblty provides proactive digital displays that transforms retail with SaaS-based audience measurement using artificial intelligence (AI). As part of the partnership, Vsblty and Sensormatic are rolling out two products – Shopper Demographics and Shopper Views.

Shopper Demographics leverages camera and sensor technology with AI to provide shopper demographics and sentiment analytics accurately. The data can help retailers adapt the assortment and the point-of-sale activity, and evaluate how the marketing campaigns are performing to attract different shopper profiles into the stores.

Shopper Views uses edge and cloud-enabled AI techniques to bring brand messaging to life through targeted digital display content. When combined with a content management system, Shopper Views delivers custom-triggered content leveraging video, proximity-aware sensor technology and anonymised facial analytics to help enhance guest experiences while simultaneously revealing analytics and actionable insights.

“Store as Media is a new, powerful advertising model for brands that now can inform and motivate consumers, using computer vision, right where and when purchase decisions are being made,” said Jay Hutton, CEO of Vsblty. “Brands can use funds from their media budgets based on buying measurable impressions in-store that are far more valuable than traditional media vehicles. The Store as Media model is the retail wave of the future. Our partnership with Sensormatic gives retailers a new revenue stream while increasing their understanding of customers’ shopping habits and demographic profiles.”