Retailers and restaurants can use six AI-powered capabilities from North Dakota-based Revel Digital to create customised digital signs using natural language content creation.

The aim is to simplify how businesses create, manage and optimise digital signage content.

The suite spans the digital signage workflow, from content creation and scheduling to network monitoring and performance analytics, all accessible through natural language. Operators can describe what they want in plain English and let the platform handle the technical execution, reducing the time and specialised effort traditionally required to create and manage signage content.

“AI has transitioned well beyond novelty, it’s become an integral part of the systems businesses rely on every day, and digital signage is no exception,” said Mike Tinnes, CTO of Revel Digital. “Creating professional layouts, writing scheduling logic and curating network insights each required specialised skills. Our AI suite removes those barriers entirely. A restaurant manager can build a dayparted menu board, schedule it across locations, and monitor performance, all by having a conversation with the platform.”

The AI suite (www.reveldigital.com/ai-features) includes six capabilities that work together across the content lifecycle:

• Template creation lets users generate complete, multi-zone template layouts with custom generative imagery from a simple text description or a user-supplied image of the desired layout. Users can upload a sketch, mock-up or screenshot and the AI will recreate it as a fully functional template. From there, users can iterate on designs through conversational prompting, refining layouts, adjusting colours and repositioning content zones without touching a design tool.
• Image generation produces custom visuals on demand from text prompts. Operators can generate backgrounds, product imagery, illustrations and branded graphics directly within the platform, eliminating the need for stock photo subscriptions or external design resources. All generated content is licensed for use.
• Smart scheduling translates natural language descriptions into complex logical condition sets, a capability Revel Digital says is unique in the industry. Rather than manually configuring time blocks, operators describe their intent (for example “Show breakfast menu from 6–11am on weekdays, lunch from 11am–2pm, and dinner specials after 5pm on Fridays and Saturdays”) and the system builds the underlying schedule logic automatically.
• Template scripting generates custom Java Script for advanced template behaviours – animations, data integrations, event tracking and interactive features – from plain language descriptions. This opens up functionality that previously required developer involvement to anyone on the team.
• Account assistant provides conversational, real-time access to network intelligence. Users can query device health, content play logs, audience engagement metrics, alert histories and audit trails using natural language. The assistant synthesises data across the entire signage network and returns actionable answers instantly.
• Analytics introduce scheduled, AI-powered analysis jobs that run against account data at configurable intervals. Operators define custom prompts – such as “Every Monday morning, analyse last week’s audience impressions across all locations and email me a summary with recommendations for underperforming screens” – and receive automated reports delivered via email. This capability is particularly valuable for digital-out-of-home (DooH) operators looking to optimise network performance continuously and demonstrate RoI to advertisers.

Beyond content creation and analytics, the AI capabilities form a closed loop that can take action on behalf of the operator. The AI agent can autonomously update playlists with current content, remediate network issues and respond to changing conditions across the signage network, functioning as an always-on agent responsible for keeping operations running efficiently. This moves AI from a passive tool that responds to prompts into an active participant in day-to-day network management, reducing the need for constant manual oversight.

Example prompts that illustrate the agent’s autonomous capabilities include: “Check for upcoming holidays and update the lobby playlist with seasonal imagery and messaging”; “Analyse audience demographics for our retail displays and reweight playlists towards the highest performing content for each demographic”; and “Check for any devices that have recently gone offline and attempt to restart them.”

The AI suite is built around a three-step workflow: describe vision in everyday language, review what the AI generates and refine through conversation before deploying to displays across the network. The approach reflects a broader shift in the digital signage industry away from specialised tooling and towards accessible, intent-driven interfaces.

All six AI capabilities are available today to Revel Digital customers. New users can access the full suite through a free 30-day trial at www.reveldigital.com/trial.

Founded in 2014, Revel Digital (www.reveldigital.com) specialises in cloud-based digital signage to transform audience engagement. Its flagship platform provides an intuitive content management system that helps businesses create, schedule and distribute engaging content across diverse displays seamlessly.