Florida retail consultancy Retail for the People has announced a partnership with Endear, a New York-based retail CRM software company, to provide in-store and online clienteling for retailers globally.

Endear’s all-in-one clienteling tool integrates seamlessly with a retailer’s PoS or ecommerce platform to deliver a retail CRM that is equipped with the data brands need to drive more sales.

Clienteling is a retail retention strategy that enables retailers to create personalised experiences through the use of customer information. What was once a cumbersome process for sales associates has now been transformed thanks to Endear’s digital dashboard focused entirely on building relationships with customers and increasing lifetime value through personalisation, data and loyalty building.

“Clienteling is an important part of retail and something we believe to be a top priority,” said Krista Boyer Starratt, founder of Retail for the People. “Through this partnership, we are thrilled to offer a solution that makes it easier for retailers.”

Leigh Sevin, co-founder of Endear, added: “Such a fan of Retail for the People and the support they give brands ready to take on physical retail.”

Together, Retail for the People and Endear will empower retailers with fully omnichannel clienteling that includes customer relationship management, personalised messaging, shoppable stories and sales tracking. Users will be able to leverage customer data that span the physical and digital retail presence, including customer order history and purchase behaviour.

With Endear, brands can access numerous key customer data points to see a holistic view of their customers and connect accordingly.

Retail for the People is a full-service retail consultancy for fashion and lifestyle brands. It works with partners to use technology to humanise the retail experience and meet their evolving needs. Retailers from more than ten countries use Retail for the People to help them navigate their business from pop-up shop openings to point-of-sale and ecommerce optimisation, visual merchandising, CRM, and business advisory.