US hamburger chain Jack in the Box rolled out Virginia-based Qu’s smart retail commerce platform across its 2100 restaurants in just 15 months.

The modernisation comes at a critical time for the fast-food industry, as brands face cost pressures with legacy technology that can’t keep up with today’s demands.

Through its Jack on Track plan and shift to an asset-light model, the company is simplifying its business, improving financial strength and investing in technology that enables operational agility, digital expansion and long-term resiliency.

The platform is already delivering higher order averages driven by digital kiosks and smarter upsells. Training time has been cut by more than half, reducing onboarding from days to hours. Restaurants can still operate through network or cloud outages. And it provides real-time visibility into sales, inventory and performance for franchisees and corporate leaders.

“We rolled out a modern PoS to more than 2100 restaurants in just 15 months,” said Doug Cook, chief technology officer at Jack in the Box. “That pace is almost unheard of. Qu’s platform gives us the speed and stability we need to pivot quickly, innovate faster and operate without disruption.”

The deployment replaces a decades-old legacy system that slowed menu updates, lacked digital ordering support and created operational drag across the organisation. With Qu’s cloud-deployed and edge-enabled architecture, Jack in the Box can now run every order channel – drive-through, kiosk, counter, app and delivery – on one unified data backbone.

“For a brand operating at Jack in the Box’s volume, uptime is critical,” said Amir Hudda, CEO of Qu. “We built this platform to withstand the real-world challenges restaurants face daily, from unreliable wifi to rapid shifts in digital demand, so teams can keep serving guests under any conditions.”

The rollout also lays the foundation for future initiatives, including AI-driven analytics, more personalised digital ordering and expanded kiosk adoption. Jack in the Box expects digital sales to climb towards 20 per cent and beyond.

Jack in the Box (www.jackinthebox.com), founded and headquartered in San Diego, California, is a fast-food company that operates and franchises one of the nation’s largest hamburger chains with approximately 2135 restaurants across 21 states.

Qu is a unified commerce platform helping fast-food outlets boost efficiency and grow revenue. Purpose-built from the ground up with smart cloud technology, it puts real-time intelligence in the restaurant through its proprietary Qube. Based in Arlington, Virginia, Qu (www.qubeyond.com) is backed by restaurant entrepreneurs and investors, including Cota Capital, Enlightened Hospitality Investments, Bobby Cox and NRD Capital.

Learn more about Qu’s partnership with Jack in the Box at qubeyond.com/customers/jack-in-the-box.