Puma is rolling out Dutch firm Nedap’s iD Cloud RFID inventory platform across its stores in North America.

Following the success of Nedap’s three-store pre-rollout, 135 of Puma stores in North America are now being equipped with Nedap’s iD Cloud, allowing fast and regular stock counts, efficient replenishment, smart refill suggestions and data-driven loss prevention.

The technology also lets stores always have the right products available and, as such, provide an omnichannel customer experiences. And with better stock visibility, Puma can offer services such as ship-from-store and click-and-collect more efficiently.

‘’The partnership with Nedap will ensure Puma North America is able to further accelerate the flexibility and the service portfolio of its omnichannel business,” said Russ Kahn, senior vice president at Puma. “RFID technology is already creating a seamless brand experience for Puma NA across all consumer touchpoints, with stock visibility a key enabler for product availability as well as circular services, which has allowed Puma NA to achieve two per cent uplift in replenishment and two per cent uplift in sales.”

Puma selected iD Cloud due to its ease of adoption for stores and its platform capabilities. Since the selection of the platform, Puma has rolled it out with the full deployment paid back within six months. The next step is to implement Nedap’s loss prevention technology.

“Puma aims to be the fastest sports brand in the world, and we are excited to be a part of their journey as Puma’s North American RFID partner,” said Wouter Ubbels, vice president at Nedap. “Our partnership with Puma NA has been collaborative and we were able to generate exceptional value with minimal complexity, which they were not achieving prior to introducing iD Cloud. Our future-proof solution was fast to be adopted in stores and has quickly become a vital part of everyday operations.”