Israeli measurement technology firm My Size has developed a contactless shopping feature for its MySizeID app.

By using the app on a smartphone in-store, a shopper can find their right size in an article of clothing by scanning a QR code or barcode. Shoppers can also make a purchase through the app completely free of contact.

The app can help a merchant’s customers choose the appropriate apparel size for that brand, based on the shopper’s real measurements. My Size’s technology enables consumers to measure themselves using their smartphone and then be matched with a brand-specific apparel item in their size.

“These are unprecedented times, and the coronavirus is making touch-free shopping a necessity,” said Ronen Luzon, chief executive officer of My Size. “We believe there will be a long-lasting shift in consumers’ shopping behaviour once the quarantine restrictions are lifted and consumers are allowed to shop in stores again.”

One such behaviour, he said, would be contactless transactions, as consumers try to restrict what they touch in stores.

“As more and more retailers open their stores back up, they will need new technology in order to coax shoppers back to into their stores,” said Luzon. “We believe that integrating MySizeID app into the retailer’s platform will solve many of the difficulties that consumers and retailers face. By downloading the MySizeID app on their smartphones, consumers can safely measure themselves, find their right size and even make a purchase through the app, offering a true streamlined contactless experience. This provides another layer of safety not only for the consumer but for the store associates. We look forward to launching this feature in-store with our retail customers.”

My Size has developed measurement technology based on algorithms with broad applications including the apparel, ecommerce, DIY, shipping and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that can calculate and record measurements in various novel ways.