Mikrotik, a Latvian startup, has developed a Bluetooth tag for cost-effective asset-tracking and telemetry setups.

The product uses fabless semiconductor developer InPlay’s NanoBeacon SoC IN100, a Bluetooth beacon chip that features no software programming, low power consumption, low cost, small form factor and few off-chip components. The chip is designed to allow users to develop an RTLS (Real Time Location System) asset tracker product in a matter of weeks.

According to InPlay, the IN100’s low power system design means that the tracker can support years of operation with a small coin cell battery without replacement.

“These easy-to-use Bluetooth tags can do wonders if you’re looking for the best value in your inventory tracking or cold supply chain logistics. The battery lasts for years, the design is durable and robust, it’s perfect even for industrial setups. Our partnership with InPlay is a huge win for anybody who needs innovative, capable wireless solutions on a budget”, said Deniss Truhanovs, the Head of Innovation at MikroTik.

“We are very pleased that Mikrotik has adopted our NanoBeacon Bluetooth beacon technology for their Bluetooth tracker product design. Long operation battery life has always been a challenge for Bluetooth tracker products, and we are proud to have worked with Mikrotik to address and contribute to this challenge.” said Jason Wu, co-founder and CEO of InPlay.