UK women’s fashion retailer Jigsaw aims to future-proof its business with Mercaux’s in-store experience and checkout platform.

The first phase will provide a more seamless in-store experience for shoppers by introducing Mercaux’s store associate operated assisted selling and digital styling options.

Jigsaw store representatives are known in the industry for building close relationships with their customers. The deployment of this technology should enhance this reputation by giving them real-time access to product discovery and availability across the endless aisle, alongside selling content, such as styling suggestions and recommendations.

Phase two will see the introduction of a trial of Mercaux’s latest composable checkout technology, adding the flexibility and fluidity for shoppers to checkout using any payment method wherever and however they wish, be this in-store, online or remotely.

“The next 12 months are critical for Jigsaw in our ambitions to become a next-generation retailer with aspirations to connect our online and offline worlds,” said Jigsaw CEO Beth Butterwick. “I have experienced first-hand the impact that deploying next-generation solutions can have on the customer experience in-store, so it was an easy decision to work with Mercaux once again.”

Olga Kotsur, CEO of Mercaux, added: “It’s fantastic to be working alongside Beth and her team as we look to support Jigsaw in their digital transformation aspirations. Jigsaw’s vision to digitise their stores is future-proofing them for how customers will expect to interact with the store, across the entire journey: from product discovery through to checkout. We’re delighted to be chosen as one of their major next-gen in-store partners and look forward to delivering upon the transformation roadmap in the weeks and months to come.”

Mercaux’s in-store experience layer redefines how shoppers interact with the physical store, through assisted selling and self-service options. Universal baskets are created from these options that follow the shopper wherever they continue their omnichannel experience. Checkout technology allows shoppers to complete the transaction anywhere, using any payment method.

UK-based Mercaux is a member of the Mach Alliance where there is a thorough business and technical due diligence of its platform to ensure that the technology adheres to Mach philosophies, principles and architectures.

When clients adopt digital tools in their stores, they typically go live in two to four weeks with the initial options and see an increase in conversion, loyalty and units per transaction. On average, says Mercaux, they experience a sales uplift of eight per cent and see a more than five times RoI.

Jigsaw is based in south-west London and has around eighty stores across the UK.