Wellness-focused data and technology provider Spins is working with online grocery ecommerce fulfilment platform Mercato to launch what they claim is the largest attribute-powered online grocery ecommerce offering in the USA.
 
The platform targets independently owned grocery and specialty food stores. This partnership arms retailers and brands with the capability to respond to the consumer-driven world by marrying Spins’ product intelligence data and attributes with Mercato’s full-service ecommerce and home delivery experience.
 
By joining forces, they bring a spectrum of health, wellness, diet and sustainability information directly to consumers, setting a standard for personalised online shopping, allowing customers to browse and discover products via data-enabled search, filtering, recommendations and more throughout their entire customer journey in omnichannel environments.
 
In a time of social distancing, it is important that retailers of all sizes be equipped to service their customers both in and out of their physical locations with personalised online fulfilment.
 
“This timely partnership with Mercato enables any retail partner to deliver the industry’s highest standard of personalised shopping, mobile convenience and delivery to their customers, reaching even greater levels of engagement and loyalty,” said Tony Olson, owner and CEO of Spins. “During these unprecedented times, Spins is committed to aggressively investing in new technologies and partnerships like Mercato that are driving measurable sales growth and increasing loyalty between brick-and-mortar retailers and their customers.”
 
Spins’ established data and analytics portfolio is embedded within many retailers’ category management, inventory selection, assortment management, consumer engagement and communication strategy. The company is moving quickly to invest in driving technology to its retailer partners.
 
By partnering with Mercato, Spins hopes to bring innovation and data into local shopping experiences, allowing lifestyle and dietary preferences of each shopper to be met not only in store, but online as the modern day demands.
 
“Mercato’s mission is to empower independent grocers with the necessary tools to provide fresh, local ingredients to their communities,” said Bobby Brannigan, CEO of California-based Mercato. “Supporting sophisticated search technology and providing for customers’ demanding and ever-changing health needs and diet preferences is a necessity in today’s online grocery shopping landscape. Spins’ in-depth data and analytics expertise will be invaluable to our valued partners and their customers.”
 
Chicago-based Spins is a wellness-focused data technology company and advocate for the natural and specialty products industry.
 
Mercato offers ecommerce and same-day delivery of groceries and specialty foods from more than 800 independently owned stores across the USA. Brannigan, an entrepreneur who grew up working in his parent’s grocery store in Brooklyn, New York, created Mercato to level the playing field by bringing online shopping and delivery to independent grocers and their customers.