LG Electronics, the US subsidiary of the South Korean home appliance brand, has launched the RetailVerse retail platform with a suite of AI-powered applications to deliver immersive, lifelike 3D product experiences through online and in-store channels.

At its heart is RetailVerse Web, LG’s ecommerce-specific offering that addresses longstanding pain points in online appliance shopping, namely, lack of interactivity and true-to-life representation of products. RetailVerse Web goes beyond static product imagery and video content with interactive 3D visualisations that bring its appliances to life in detail, providing consumers with confidence to make informed purchases.

RetailVerse Web introduces features that elevate the customer experience:

• Lifelike 3D product models: Web-ready, high-fidelity 3D models capture every detail of LG appliances with precision.
• Feature hotspots: Clickable touchpoints highlight features using animations, rich media and interactive storytelling.
• Augmented reality (AR): AR lets users visualise appliances in their own homes with realistic scale and lighting.
• 3D measurement visualisation: Shoppers can confirm appliance fit using spatial measurements displayed in real-time 3D.

To power this experience at scale, LG has developed the RetailVerse Configurator, a proprietary platform that automates 3D content management for marketers and allows for real-time updates across LG.com and retail partner sites.

RetailVerse Web has launched on LG.com, enhancing the experience for millions of monthly visitors. The launch delivers immersive 3D product experiences for 40 of LG’s top-selling appliances, with the product catalogue actively expanding. Roll-out to other retail partner web sites is planned for later this year.

RetailVerse Web represents the first phase of LG’s omnichannel strategy, delivering consistent, lifelike product experiences across all customer touchpoints. While this initial launch focuses on transforming the online shopping experience, the platform’s underlying technology and 3D assets are designed to extend across LG’s entire retail ecosystem seamlessly.

The same 3D models and interactive features powering RetailVerse Web will form the foundation for enhanced in-store experiences. These physical retail implementations will leverage the same precise 3D content while introducing dimensions of engagement that capitalise on the tactile, immersive nature of in-store shopping. This evolution ensures customers will receive consistent product information, whether shopping online or in-store, while engaging in product discovery experiences optimised for each environment.

Unlike conventional 3D assets found on many retail sites, LG’s product models are built from original manufacturing CAD files to ensure every hinge, shelf and internal component matches the physical product. Users can open doors, pull out drawers and explore internal compartments. Models display shelving, detergent dispensers and other functional elements often missing from standard visuals.

AI-enhanced processes ensure models are lightweight for performance without sacrificing detail. From CAD to final visualisation, each model goes through a tightly controlled production pipeline.

Creating interactive, precise 3D models traditionally required multiple teams and weeks of development. Through LG’s investment in AI-driven automation, the company has reduced this timeline to under one day per model, paving the way for large-scale deployment.