Indian IT company Infosys has introduced a digital commerce platform to drive human-centric and memorable omnichannel shopping experiences.

Called Equinox, it can help enterprises securely deliver hyper-segmented, personalised omnichannel commerce experiences. The platform’s architecture offers flexibility for enterprises to pick and choose out-of-the-box microservices and pre-built experiences.

This delivers end-to-end commerce-as-a-service for enterprises to drive results that shoppers care about. It is used by several global enterprises in retail, CPG, telecoms, manufacturing, automotive and media, and helps drive $15bn plus in annual ecommerce gross merchandise value.

Using Equinox, businesses can transform their digital commerce across marketing, merchandising, ecommerce, store operations, supply chain and customer service through its four offerings: Microservices, Commerce, Experiences and Marketing.

The system facilitates closer consumer-brand interactions by enabling brands to deliver unique customer journeys that take advantage of emerging social, chat, voice and augmented reality commerce channels. The platform blends digital experiences with physical ones to deliver more satisfying phygital and contactless shopping.

Creating multi-sites adapted for multiple languages and currencies, with localised features and real-time promotions, is convenient with the platform’s simplified business user tooling and workflows, requiring no changes to the application code or configuration.

With its cloud-native, microservices-based, API-first architecture, the digital commerce platform helps brands meet the evolving expectations of consumers. The platform offers a repository of mutually exclusive and collectively exhaustive microservices that can integrate with an existing or new platform to deliver headless commerce capabilities. These microservices enable various commerce models used by enterprises including B2B, B2C, B2B2C, D2C, C2M, online marketplaces and digital malls.

Ranging from perceptive experience design by Wongdoody, to optimised retail execution with Infosys TradeEdge, the platform puts the shopper at the centre of the enterprise’s commerce strategy. Businesses can also deploy segment-specific, user experience innovations on-demand.

“With the customer experience landscape evolving every week, companies can’t afford to get into a set it-forget it mode,” said Karmesh Vaswani, executive vice president at Infosys. “It will take embracing a human-centric approach to create distinctive shopping experiences that match the pulse of consumers. Infosys Equinox makes this less of a struggle. It offers commerce-as-a-service to engage with both B2B and B2C shoppers through one platform that has 50+ per cent greater speed-to-market than any other solution when it comes to adding new microservices or starting a new commerce presence. Equinox provides the perfect balance between agility and adaptability and is a great way for leaders to cement their advantage and for challengers to up their commerce play.”

Eric Nelson, chief information officer for North America at Kraft Heinz, added: “Equinox serves us as a digital hub powering over 250 of our global brand sites, B2B ecommerce and recipe sites, as well as direct-to-consumer initiatives. We are able to launch new brand sites in as little as three to five days. The platform also supports our hyper-personalisation initiatives and distils real-time insights for our marketing programmes. With Equinox, we at Kraft Heinz are well set to offer richer, more personalised and meaningful experiences to our consumers.”

And Prasad Gankanda, chief operating officer at Young Living, said: “You reap what you sow is in our DNA here at Young Living. We know that a bountiful harvest is the result of months of hard work. With Equinox, we planted the seeds of our new ecommerce platform, and now with the platform and the Infosys team’s dedication, we are finally harvesting. Thank you for helping to transform Young Living, and bringing us into the modern age of ecommerce.“