California-based Tote hopes to deploy its PoS platform across all 135 Huck’s Market stores in the US Midwest.

The AI-native PoS platform built for fuel and convenience stores had its first live-store deployment at Huck’s Market’s flagship location in Carmi, Illinois, marking the beginning of a rapid chain-wide rollout planned for completion by the end of 2026.

As Tote’s first convenience store design partner, Huck’s Market played a hands-on role in shaping the platform’s development, providing real-world operational insights that helped build technology focused on usability, visual design and store workflows.

“We’ve always been willing to invest in technology that can truly make a difference for our customers and our team,” said Murat Tokad, CEO of Martin & Bayley, parent company of Huck’s Market. “Working with Tote from the earliest stages allowed us to influence how this platform works in real-world convenience store operations. We’re proud to be the first to bring this technology to our customers and demonstrate what’s possible when retailers embrace innovation.”

Shyam Rao, CEO of Tote, added: “Huck’s Market embodies the kind of forward-thinking approach we built this platform to support. Their willingness to be our first convenience store design partner, valuable operational insights and commitment to delivering exceptional customer experiences made them the ideal partner to prove what modern technology can do for fuel and convenience retail. Murat and the entire Huck’s leadership team had a clear vision early on for what this platform could deliver, and we’re honoured to deliver a platform that meets their exacting standards.”

The deployment addresses long-standing frustrations with legacy point-of-sale systems that have failed to keep pace with evolving customer expectations and operational demands. Early feedback from Huck’s in-store team highlights faster transactions, easier product lookup and a visually clean, intuitive interface that feels like a clear departure from outdated systems. Managers also pointed to clearer transaction guidance, including improved visibility into EBT-eligible items, as a meaningful day-to-day improvement that reduces confusion for staff and customers. Built-in on-screen assistance further supports teams by providing quick access to PoS help and training guidance directly at the register.

Customer response has been equally positive. The upgraded customer-facing display creates a more inviting checkout experience, making it easier for shoppers to enter loyalty numbers, sign up for the loyalty programme, understand their purchase and engage with prompts, such as Huck’s Market’s round-up donation programme.

“Our associates are excited about working with a system that actually makes their jobs easier,” Tokad said. “Whether they’re managing the morning rush or processing fuel transactions, the platform supports them with the tools they need to deliver the kind of service Huck’s Market is known for.”

The initial deployment includes self-checkout, with additional point-of-sale and fuel capabilities rolling out in subsequent phases as Huck’s Market prepares to expand the platform across its full store network.

For Huck’s Market’s operations and IT teams, the move to a centralised, cloud-based management system has simplified tasks such as fuel price updates, which previously required remote access to in-store systems or on-site intervention. The dashboard allows changes to be made centrally and pushed to stores in real time.

Tote’s hardware-agnostic approach enabled Huck’s Market to modernise without replacing existing terminals, reducing implementation complexity and cost while maintaining operational continuity. The platform’s AI-powered features provide real-time support for store associates, reducing training requirements and improving confidence in handling customer interactions, a critical advantage in an industry characterised by high turnover.

Huck’s Market (www.hucks.com) is an employee-owned convenience store chain founded as a family business by Frank Bayley and Bob Martin and structured as an employee-owned company. The company is headquartered in Carmi, Illinois, and supports charitable causes through its Karing for Kids initiative.

Headquartered in Redwood City, California, Tote (www.tote.ai) was founded in 2022 by enterprise retail technology leaders. Tote received $22.6m in funding in August 2025.