At last week’s EuroShop in Germany, Huawei unveiled a suite of smart retail technology to accelerate digital transformation and enhance shopper experiences across the retail industry.

Together with partners, the Chinese company showcased digital infrastructure and intelligent retail technologies for smart stores, cognitive supply chains and immersive customer experiences.

While exhibiting and speaking at the event, Huawei addressed the fundamental shift underway in sales and retail. Stores are evolving into instant service hubs, relying on smart devices to optimise in-store processes. Across the supply chain, the focus is moving from reactive stock management to anticipatory demand forecasting. At the same time, retailers face growing expectations for AI-powered, personalised shopping experiences as consumers increasingly seek innovative and tailored services.

To help retailers seize opportunities, Huawei introduced products across four areas: smart stores, cognitive supply chains, immersive consumer experiences, and IP and IT infrastructure.

For smart store, electronic shelf labels (ESLs) connected via access points use Bluetooth Low Energy 5.4 to enable centralised, real-time price and promotion updates, helping reduce operating costs. RFID-enabled access points with passive tags automatically capture inventory movements and stock levels, improving accuracy and streamlining restocking processes.

On the cognitive supply chain, AI-driven predictive demand planning tools support sales and order forecasting, enabling proactive planning across the supply chain.

For an immersive customer experience, a virtual showroom platform leverages AI and augmented reality for immersive product presentations and interactive consultations. AI-powered contact centres enable direct video communication between customers and service staff, ensuring efficient handling of inquiries.

And on IP and IT infrastructure, high-performance network and storage infrastructures support the rapid deployment and reliable operation of smart applications.

Joined by several European partners, Huawei delivered two keynote speeches at the trade fair on current retail trends, featuring case studies with European companies. The presentations focused on real-time data use, automation and AI-driven customer experience optimisation. The company also hosted roundtable discussions on smart retail and infrastructure.

To learn more about Huawei’s intelligent retail offerings, visit e.huawei.com/eu/industries/retail.