Tennessee-based rural lifestyle retailer Tractor Supply has deployed Honeywell technology to streamline operations for its store staff and offer customers a convenient, end-to-end omnichannel experience.

By arming its store staff with Honeywell’s CT40XP mobile computer and Operational Intelligence Professional cloud-based software across its more than 2000 stores, Tractor Supply has increased adoption and productivity, and empowered them to spend more time building relationships with customers.

From receiving and fulfilling an online order, to notifying a customer when it’s ready for pickup, to processing payment wherever the customer may be, the rural lifestyle retailer now offers a fast, convenient and seamless experience for shop assistants and customers alike.

By checking customers out on the spot with Honeywell devices, Tractor Supply says it has reinvented the brick-and-mortar check out experience with reduced queues, improving speed of service. In fact, the retailer has cut the duration of an average propane refill by 93%, from seven minutes to thirty seconds.

“We are empowering our team members and making their jobs easier so that they can better serve the life-out-here customer with the solutions they need in a convenient way,” said Robert Mills, executive vice president at Tractor Supply. “This requires a technology platform that works as hard as they do. The Honeywell mobile devices have longer battery life, enhanced durability, long-range scanning for inventory, contactless payment for PoS transactions and retail apps to enhance productivity. These enhancements came at a critical time, helping us innovate and lead the retail industry in cutting edge solutions that have helped us maintain our momentum in a very challenging retail environment.”

Since deploying Honeywell technology across its operations, Tractor Supply has improved inventory accuracy, strengthened its loyalty programme, increased speed of service, boosted employee efficiency and focused more on building customer relationships.

“At Honeywell, we are focused on empowering the retail associate,” said Taylor Smith, chief technology officer for Honeywell. “The combination of mobile computers, scanners and software we design come together to provide answers for the mobile worker to quickly and accurately serve the customer right in front of them. Tractor Supply has been a pioneer in retail’s digital transformation and has long embraced the power of technology to offer customers a more seamless and convenient experience. Our aim is to provide the right mobility, software and services at their fingertips, and we’re pleased to partner with Tractor Supply to deliver an outstanding customer experience.”

The retailer selected Honeywell as its technology provider to address employee demands for durable, high-performing, long-lasting equipment that is easy to learn and use for various tasks. Honeywell is also providing on-demand support, serving as a single point of contact for ongoing mobility device management and help-desk support.