Hey Savi’s AI-powered, brand-agnostic fashion search platform for women is said to be the UK’s first agentic commerce experience with native checkout powered by PayPal.

The app makes it easier for shoppers to find, compare and buy styles without leaving the app. Retail chain Debenhams – including the group’s brands Karen Millen, Boohoo and Pretty Little Thing – is the first retailer to bring the end-to-end AI-powered shopping to UK consumers.

Hey Savi is using AI to simplify product discovery and purchasing. The technology transforms any search – photo, screenshot or text – into ranked results across more than 10,000 brands, ordered by relevance and not sponsored placements. When ready to buy, PayPal’s suite of agentic commerce services and payment layer surfaces current pricing and availability while enabling in-app purchasing.

As the platform evolves, Hey Savi plans to personalise the shopping experience with recommendations tailored to each shopper’s style, size and budget preferences.

The launch responds to growing friction in online shopping. While fashion inspiration can come from anywhere – from social media to real life – turning that moment into a purchase remains fragmented, time consuming and often unsuccessful. Shoppers are forced to search across multiple sites and paid placements, with no guarantee of finding the item in stock or in their size.

Together, Hey Savi and PayPal are introducing a model for shopping where AI helps consumers move from discovery to purchase with ready-to-shop results and seamless checkout in a single experience. It surfaces recommendations based on shopper intent, prioritising relevance and availability. The result is intended to create a more direct path to conversion for retailers and a more intuitive shopping experience for consumers.

For retailers, the launch creates an opportunity to capture high intent demand with a frictionless path to purchase that integrates into existing order management systems. By reaching shoppers who are actively researching, comparing and buying, merchants can expand reach and drive conversion based on what shoppers want to buy rather than paid ads.

“We’ve built Hey Savi from the ground up to make shopping easier for women, putting relevance over frustrating paid ads,” said Victoria Peppiatt, co-founder of Hey Savi. “Until now, online shopping could be long-winded and inefficient for the customer; a redirect, a forgotten password, a site that didn’t carry the right size. Hey Savi simplifies it. Having an iconic British business like Debenhams as the first retailer on board demonstrates how AI is fundamentally reshaping consumer behaviour and PayPal makes it real, bringing the UK’s first all-in-one agentic commerce experience to life.

Debenhams is the first UK retailer to work with Hey Savi. The launch builds on Debenhams’ ongoing collaboration with PayPal, leveraging agentic commerce services to power seamless shopping experiences across AI platforms including Hey Savi. PayPal’s technology connects merchant storefronts to AI platforms, making product data such as pricing, images, descriptions, reviews and inventory readily accessible. It also forms part of Debenhams’ wider AI and technology strategy, focused on creating better shopping experiences.

“Agentic commerce has the potential to completely reshape the way consumers discover and shop for fashion online,” said Dan Finley, CEO of Debenhams (www.debenhamsgroup.com). “We’re excited to be working with Hey Savi and PayPal at such an important moment for the industry, putting Debenhams at the forefront of a new era of online shopping. Together, we share a vision for creating smarter, more seamless shopping experiences that better reflect how consumers actually browse, discover and buy today.”

Mike Edmonds, vice president at PayPal (www.paypal.com), added: “Shopping now starts with a screenshot or a creator post, but the path to purchase doesn’t move at the same speed. Hey Savi is exactly the kind of experience agentic commerce promises by using AI to turn intent into instant action. PayPal is committed to collapsing the distance between inspiration and transaction, bringing retailers like Debenhams Group closer to wherever consumers choose to shop.”

Hey Savi is available now at heysavi.com and on iOS, with Android coming soon.