UK supermarket chain Morrisons has partnered Google Cloud to launch an AI-powered product finder for its ten million weekly shoppers.

Built with Gemini AI models on Google Cloud’s platforms, including BigQuery and Cloud Run functions, this tool helps shoppers quickly locate products within stores, even during busy periods and seasonal rearrangements.

The Product Finder, which saw 50,000 daily uses during the recent Easter period, allows shoppers to type in a product name and instantly receive information on its aisle and precise location within the store. This real-time guidance improves efficiency and customer satisfaction, particularly when temporary store layouts are in effect.

“Having all our data in BigQuery has allowed Morrisons to create new options for customers that wouldn’t have been possible before,” said Peter Laflin, chief data officer at Morrisons. “The Product Finder is a prime example of how we’re leveraging technology to make shopping easier and more efficient for our customers.”

The application leverages Cloud Run functions to process customer search terms, while Gemini models intelligently interpret these queries and correlate them with Morrisons’ product codes. The product code is then sent to BigQuery, which houses product data, including availability and location for each supermarket. The information is then relayed back to the customer in seconds, providing real-time accuracy.

“The retail landscape is being transformed by AI, and supermarkets like Morrisons are embracing this technology to place the customer at the heart of their operations,” said Mauren Costello, vice president at Google Cloud (cloud.google.com). “The in-app Product Finder is a brilliant example of this in action. By combining the power of Google Cloud’s data platform with the reasoning capabilities of Gemini, Morrisons can now directly answer a customer’s most immediate need – ‘Where is this item?’ – in a simple and intuitive way. This is about removing friction from the shopping journey, and we are proud to provide the technology that helps make that possible.”

Morrisons (www.morrisons.com) is one of the UK’s largest supermarket chains, serving ten million customers a week across its 500 supermarkets and 1600 Morrisons Daily stores. Over 97% of UK postcodes are covered by its online delivery service.