Pittsburgh-based retail technology firm Eileen has closed a $1m pre-seed funding round led by Top Shelf Ventures.

The money will be used to scale the company’s retail insights and execution platform, which bridges the gap between real-time store insights and operational execution for CPG brands of all sizes.

Eileen’s core innovation is its Performance Hub, a centralised platform that integrates store level data captured by its own network of shoppers, paired with AI-driven analytics to act upon data on-the-ground at scale.

“Retail execution is the single most critical, and often most broken, part of the CPG story,” said Jordan Karcher, CEO of Eileen. “Brands spend billions on marketing and distribution, only to lose at the shelf because they have no visibility into what’s truly happening in-store. We built Eileen to give brands an on-demand, real-time view of the shelf at a fraction of the cost of legacy solutions.”

The company plans to use the capital to scale the AI infrastructure, expand technical talent and accelerate its go-to-market strategy.

“Eileen is solving a massive, persistent problem with an elegant and scalable solution,” said Jason Sherman, managing partner at Top Shelf Ventures. “The CPG industry loses billions of dollars every year to out-of-stocks and poor shelf execution, and the existing tools to address this are expensive, slow and inaccessible to most brands. Eileen flips that model entirely by delivering real-time, photo-verified shelf data at a fraction of the cost. We believe Eileen has the potential to become the definitive data layer for retail execution intelligence, and we are thrilled to partner with Jordan and his team.”

Eileen (shopwitheileen.com) provides a retail execution engine designed for modern brands. By combining AI-driven prescriptive analytics with the seamless Performance Hub, Eileen helps brands instantly bridge the gap between store floor insights and operational execution.

Top Shelf Ventures (www.topshelfventures.com) is a venture capital firm that invests in the early-stage brands and technologies across the CPG and categories including alcohol, nicotine, cannabis-adjacent beverages and the technologies that support them. The firm leverages deep domain expertise and an industry network to identify breakout opportunities and add value post-investment.