Portuguese fashion brand Parfois has selected Fortune 500 technology services provider DXC to improve and enhance the customer experience with personalised recommendations based on data-driven insights.

With a footprint of more than 1000 physical stores in 67 countries and a growing online sales platform, Parfois has become one of the biggest Portuguese brands in the international fashion market. It is now reinforcing its commitment to innovation by collaborating with Virginia-based DXC.

This partnership is part of the group’s global data intelligence strategy, with the aim of leveraging data-driven insights to personalise the shopping experience, offering relevant products tailored to the preferences of its customers.

DXC will help Parfois (www.parfois.com) implement the Snowflake data platform to improve operational efficiency and leverage insights to transform the shopping experience. This will help Parfois analyse customer information through predictive AI models using near real-time data. For example, Parfois will have access to a navigation panel with management indicators, alerts and information about customer behavioural patterns enabling informed decision-making.

“From the implementation of an analytics platform, through data engineering, to the development of artificial intelligence models and business intelligence dashboards, our partnership with Parfois is all about client centricity, something we are passionate about at DXC,” said Nuno Moura Pinheiro, head of data and AI at DXC. “It is a privilege to contribute to the differentiation of this prestigious Portuguese brand, providing leaders with the insights they need to make timely and informed decisions.”

DXC (DXC.com) helps companies run their mission-critical systems and operations while modernising IT, optimising data architectures, and ensuring security and scalability across public, private and hybrid clouds.