French sports retail chain Decathlon has equipped 700 stores with Vusion’s digital technology.

The milestone was reached during the second quarter of 2026, and the deployment now spans 54 countries across Europe, South America and Asia-Pacific, making the sporting goods retailer Vusion’s most internationally deployed customer to date.

Decathlon relies on Vusion’s platform to automate price management. With instant, synchronised price updates on electronic shelf labels (ESLs), store teams are freed from the time-consuming task of manually replacing paper price tags. As a result, they can dedicate more time to welcoming customers, and delivering personalised advice and service.

Beyond the productivity gains for store teams, digital shelf management ensures better pricing accuracy. Discrepancies between the shelf price and the price charged at checkout are nearly eliminated. This transparency reinforces customer trust and directly contributes to higher customer satisfaction across the Decathlon network.

“Thanks to ESLs, we have further enhanced the in-store experience while improving our operational efficiency,” said Xavier Dété, vice president at Decathlon (www.decathlon.com). “Deploying connected shelf labels at scale enables us to focus on our core mission: advising and supporting our sports customers. This project delivers immediate, tangible benefits for both our store teams and consumers.”

Sébastien Fourcy, senior executive vice president at French firm Vusion (www.vusion.com), added: “We are particularly proud to support Decathlon, a global retail leader highly valued by its customers and recognised for both the strength of its brand and its commitment to sustainability. This large-scale partnership demonstrates our ability to support leading global retailers and industrialise our cutting-edge solutions in the demanding sporting goods sector, a high-potential market where Vusion continues to strengthen its leadership position.”

From a technical perspective, Decathlon leverages Vusion’s cloud platform. The ESLs connect natively and securely to the retailer’s existing Cisco Meraki network infrastructure, enabling a seamless deployment without requiring any additional networking hardware.