More than 100 retailers have adopted the latest on-demand SaaS delivery platform from Chinese company Dada.

Dada is a Chinese local on-demand delivery and retail platform, and has launched its Smart Delivery SaaS open digital logistics platform based on Dada Now’s self-developed smart logistics system and big data platform.

It provides integrated delivery technology, including operation platform, merchant application and rider application, to empower retail chain brands and delivery service providers to improve their delivery and management efficiency.

More than 100 merchants that operate proprietary delivery teams or need delivery services have adopted this system to match their omni-channel orders, manage delivery capacity and dispatch orders.

The system aims to empower delivery service providers, enhance rider stickiness and accelerate the industry’s digitalisation. Leveraging the crowdsourcing model, it provides integrated delivery including digitalised rider management, smart order recommendation and dispatching for retailers and service providers. To date, the system has established partnerships with multiple chain brands and delivery service providers, including JD Liquor World, Seven Fresh Supermarket and Liansheng Group.

Unlike traditional ecommerce, on-demand retail requires quicker and better delivery for consumers. It’s challenging to manage delivery teams for offline fulfilment and achieve high efficiency. Dada Now identified this anomaly, as most retail chains lack the ability to develop their own delivery management system, and launched the SaaS system to accelerate the digitalisation of the on-demand delivery industry.

After years of development, the scale of users in China’s on-demand delivery market continues to grow and shows little sign of slowing as more consumers enjoy the convenience of home-delivery services. A recent iResearch report said the open on-demand delivery market in China would have a compound annual average growth rate of 36% from 2020 to 2024. The coming decade could witness exponential growth in the on-demand delivery arena.

Dada is a platform of local on-demand retail and delivery in China. It operates JDDJ, one of China’s largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The company’s two platforms are inter-connected.

The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its accessible fulfilment offering and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market.