Retail software company Confer With is using Vonage Communications APIs to transform the way brands connect with customers.

The technology partnership is helping create seamless, personalised shopping experiences that bridge the gap between digital and in-store environments.

UK firm Confer With faced problems with its mission to replicate the familiar and trusted feel of in-store shopping in the digital world, including ensuring stable and scalable video connections across multiple devices and network conditions, and maintaining customer engagement post-purchase to reduce product returns.

To overcome these difficulties, the company embedded Vonage’s video and messages APIs – including RCS rich communication services, WhatsApp and SMS messaging capabilities – into its applications. As a result, Confer With video-assisted shopping conversion rates increased 23 per cent and the average order value increased 50 per cent compared with its traditional ecommerce sales, driving stronger business performance and greater satisfaction for customers.

“Vonage APIs enable us to deliver seamless and vibrant video calls, regardless of network conditions,” said Dan Garner, chief product officer at Confer With (conferwith.io). “This provides stable connections, real-time error handling and granular analytics, letting us prioritise user experience while keeping technical issues at bay. Vonage gave us the flexibility to create a fully branded, interactive experience that feels both personal and professional to not only improve conversions but also establish deeper trust with our customers.”

Through video-assisted shopping powered by the Vonage video API, Confer With enables real-time, face-to-face product consultations that foster connection and build trust. Customer interactions are further enhanced by RCS, which turns ordinary text-based exchanges into dynamic conversations with interactive buttons and branded content. Customers can engage effortlessly through QR codes, marketing campaigns or follow-up communications, ensuring continuity from browsing to purchasing and beyond.

“Confer With’s transformative approach to bringing digital shopping experiences to life demonstrates the power of Vonage,” said Christophe Van de Weyer, president at Vonage. “Using our APIs, retailers can reliably deliver shopping experiences at scale digitally and enhance operational efficiencies to reduce costs.”

Learn more about Confer With’s story at www.vonage.com/resources/customers/conferwith-customer.

New Jersey-based Vonage (www.vonage.com), a part of Ericsson, creates technology that empowers enterprises and equips developers in digital transformation. Its AI-powered platforms and tools enable value creation and innovative customer experiences across mobile networks and the cloud.