Minneapolis-based Basketful has launched a smart grocery list app to help shoppers save time and money.

The technology firm connects digital grocery content to carts for brands, publishers and consumers. Powering this is a network of more than 50 US retailer integrations, visibility to more than 10,000 stores, and knowledge of 150 million product and store combinations.

Basketful has expanded its capabilities to the full basket with the launch of the grocery list mobile app. This consumer facing app allows US shoppers to create, share and shop their grocery lists from their smartphone. With access to more than 50 US retailers covering 95% of US households, consumers can shop their lists in-store or send their lists to their local retailer with pickup and delivery options.

“Grocery shopping is a routine yet cumbersome activity,” said Basketful’s COO Jim Lesch, “and we believe providing shoppers with more convenience and personalisation can dramatically simplify the experience. Basketful’s unique understanding of the grocery network and store distribution removes the complexity from the grocery shopping experience, allowing consumers to more quickly turn food inspiration into reality.”

Two-thirds of consumers still leverage paper or whiteboards for managing their households’ weekly grocery needs. In addition, 87% of consumers shop multiple grocery stores over the course of a month. The app allows simpler shopping, the ability to manage lists across multiple stores, seamless list sharing, and the flexibility to shop lists in-store or on-line with visibility to local inventory and pricing.

Basketful’s CEO Eugene Burd added: “Our mission is to simplify grocery shopping and allowing consumers to save time and money while making the experience as easy as possible.”