APP Stores adopt NewStore Mobile First Shopping
- September 1, 2022
- William Payne

Canadian retailer APP Group has replaced its legacy POS systems with a mobile POS in its Mackage and SOIA & KYO stores. The company is using mobile-first omnichannel platform NewStore. The Montreal based retailer has also implemented the NewStore OMS, which will enable omnichannel capabilities such as endless aisle, store fulfilment, and inventory management.
“Omnichannel is a game changer for our APP Group brands. We are already seeing the benefits of the NewStore platform through new features, like buy-online-ship-from-store, which are driving incremental sales and increasing revenue,” said Patrick C. Elfassy, Executive Chairman, APP Group. “Our associates have also found NewStore to be extremely intuitive and they can get up and running in a few hours. In fact, spinning up a whole new store is so easy that we will be opening new locations in Europe earlier than expected.”
APP Group is the Montreal-based parent company of the Mackage and SOIA & KYO brands. Both retailers offer a range of outerwear, handbags, and accessories that are sold throughout North America, Europe, and Asia.
Equipped with an iPhone, Mackage and SOIA & KYO staff can now serve and check out customers anywhere on the store floor while accessing real-time, enterprise-wide inventory. Across the two brands, the NewStore platform is now live in 16 stores and three countries, including Canada, the United States, and the United Kingdom, with plans to scale out in the months ahead.
“APP Group is the latest example of Canadian-born brands that are raising the bar for retail innovation,” said Stephan Schambach, Founder and CEO, NewStore. “The only thing certain about the future of retail is its unpredictability. By rolling out NewStore, APP Group has set up Mackage and SOIA & KYO for whatever challenges the industry will face in the next 12 months and beyond.”
Because NewStore is built on a microservices, API-first architecture, it integrates with Shopify, APP Group’s ecommerce platform, and Infor M3, its enterprise resource planning tool. This allows NewStore to be the “source of truth” for all customer, inventory, and order data.
The system provides real-time customer information, such as transactions across all channels, average transaction amount, and customer purchase activity, and allows staff to manage store inventory with guided workflows for fulfilment, receiving, transfers, and cycle counts.
The system also allows staff to sell inventory from any store location or distribution centre so products are never out of stock, while customer convenience is increased by combining store and endless aisle orders into a single transaction.








