Polish fashion ecommerce retailer Answear.com is modernising its planning processes with Oracle’s automated platforms.

The software giant’s Retail Merchandise Financial Planning and Retail AI Foundation will provide the retailer with tools and intelligence to manage the complexities of its multi-brand, multi-country operations, adjust to the diverse fashion trends across markets, and support its continued international expansion.

Answear.com is an online store operating in 12 European markets with over 200,000 selected premium products and limited collections from over 700 high-end global brands.

“Our rapid expansion into international markets, coupled with a growing assortment of brands and product groups, demanded more sophisticated planning,” said Magdalena Dąbrowska, board member at Answear.com. “Oracle’s Retail Cloud provides the flexibility and scalability we need to optimise our planning processes, react quickly to customer trends and ultimately deliver a better product offering to our customers.”

Operating on a modern retail merchandising platform should help Answear.com increase planning precision through better accounting for seasonality, old stock and ecommerce specific performance indicators such as customer traffic. The platform will also provide the retailer with the intelligence needed to reduce markdowns by better aligning product offerings with customer demand and reducing end-of-season stock through enhanced inventory management and forecasting.

The implementation was led by Oracle partner Spyrosoft (spyro-soft.com).

“It was truly exciting to work on a project for such a renowned and fast-growing company,” said Łukasz Szała from Spyrosoft. “Answear.com has an excellent planning team with a clear vision for the future and a strong track record of success, with Oracle aligning seamlessly with their goals.”

Alex Alt, executive vice president at Oracle (www.oracle.com), added: “With Oracle’s cloud-based retail platform and AI Foundation, Answear.com can strengthen its move from product-centric to customer-focused planning. This transformation can help drive more profitable inventory investments that foster customer affinity, while reducing costly markdown and overstock challenges.”

Learn more about Oracle assortment planning at www.oracle.com/retail/planning-optimization/.

Answear.com operates in 12 European markets. The online store offers a selection of over 500 global brands from classic style icons such as Michael Kors, Calvin Klein, Furla and Polo Ralph Lauren to modern designer proposals from All Saints, Victoria Beckham, Tory Burch and Swarovski. Beyond fashion, Answear.com offers designer home decor to help bring personal style into living spaces.