US grocery chain Kroger is launching an AI shopping assistant to help families plan meals, discover products and find value, however they choose to shop.

The assistant is available across the web sites and apps of Kroger’s family of companies. This digital assistant combines the food knowledge customers expect from Kroger’s staff in an AI-powered tool.

“We continue to invest in digital tools that make shopping simpler, more intuitive and more convenient for our customers,” said Yael Cosset, executive vice president at Kroger. “The AI shopping assistant is another example of how we’re using technology and AI to help families plan, discover and shop more easily.”

Shoppers can use the assistant to: plan meals for the week, find recipes and build a cart around budget and dietary needs; snap a photo of a written list or recipe card, or paste a URL – the digital assistant finds the products and creates a cart in seconds; and plan for weeknight dinners and tailgates to birthday parties with tailored product suggestions and shopping lists.

Whether shopping in store, on Kroger.com or in the Kroger app, customers can enjoy the same items at the same prices. They can place an order through the app or web site and choose pickup at a store or delivery in as little as 30 minutes. For more convenience, Kroger’s full product assortment is available on demand through DoorDash (www.doordash.com), Instacart (www.instacart.com) and Uber Eats (www.ubereats.com), shopped from a local store and delivered directly to the door.