Willog improves cold-chain efficiency in Chile

  • October 18, 2022
  • Steve Rogerson

South Korean cold-chain monitoring provider Willog is using cloud-based technology in partnership with Chilean agriculture and fruit distributor GBD to help organisations in South America improve efficiency.

“We’re very excited to partner with GBD Chile in delivering innovative cold chain to the South American market.” said Willog CEO Jihyun Yoon. “By combining GBD Chile’s expertise in market intelligence, networked with Willog’s innovative technology, and in-transit and item-level visibility data, customers in South America will get true insights on what is happening with their shipments.”

Willog uses a QR-code based monitoring device called OTQ (One Time QR-code). OTQ, with its cloud-based management console, helps companies gain end-to-end visibility throughout the cold chain. With customised visibility by shipping unit, this flexible integration helps companies gain business insights and data, creating a reliable logistics environment.

Willog’s monitoring technology enables businesses to identify seamlessly areas with repetitive issues and devise preventive measures to save time and money.

“We were able to improve productivity by 200% and get rid of the time-consuming logistics process with Willog,” said Chong Kun Dang from a pharmaceutical company in Korea.

In the year to May 2021, Willog signed 25 enterprise customers including multinationals such as Hyundai Motor Group and DHL Express. Willog is expanding its presence in various industries including bio-pharmaceutical and special logistics, where condition monitoring is key to business continuity. Willog plans to accelerate global expansion with partnerships in America, Kazakhstan and Malaysia.

As a fast-growing start-up, Willog provides cold-chain data monitoring to create a transparent logistics flow. It owns 37 IPs including design and technology patents, PCTs, and copyrights.

Willog raised a series of funding last year, led by Hanwha Investment Securities with participation from IGIS Investment Partners, Shinhan Capital and Aju IB Investment. It is preparing for the next round of investments to bolster its growth, and plans to meet global investors at this week’s TechCrunch Disrupt 2022 in San Francisco, California.