Bridgestone subsidiary Webfleet is unveiling fleet and asset management products at this week’s IAA Transportation show in Hannover, Germany.

Fleet Insights helps transport operators see where performance can improve, combining benchmarking with AI-powered guidance. Asset Management 360 brings vehicles, trailers, equipment and other powered and non-powered assets together in a single platform, helping businesses improve visibility, use and control across their operations.

The Dutch company is demonstrating how connected fleet and asset data can help transport operators move from visibility to decisive, meaningful action.

“Transport operators have more data than ever before, but data alone do not improve performance, said Jan-Maarten de Vries, president of fleet management at Bridgestone. “The role of the fleet manager is evolving from monitoring operations to driving operational intelligence. By combining connected vehicle and asset data with advanced analytics and artificial intelligence, we can help our customers identify what to focus on, understand where action is needed and make faster, smarter decisions that improve business performance.”

Fleet Insights is an analytics offering that turns complex fleet data into clear, actionable performance insights. It brings key performance indicators, peer benchmarking and performance trends together in a single view. As fleets generate increasing volumes of data, it helps fleet managers quickly identify performance gaps and decide which actions are likely to have the greatest operational impact.

Using more than 200 anonymised fleet profiles, it shows fleet managers how their performance compares with similar operations, matched by fleet size, vehicle mix, industry, geography and road use.

It builds on Webfleet’s AI-powered Fleet Advisor introduced in 2025. Fleet Advisor lets users ask questions of their fleet data and receive immediate answers. Users can move directly from any insight on the Fleet Insights dashboard to Fleet Advisor to explore vehicle, driver and operational performance in more detail.

Further updates are planned for the end of October: AI-powered recommendations in Fleet Advisor will help managers identify root causes and prioritise the actions most likely to improve performance. Together, these capabilities help fleet managers ask questions of their data, see where action is needed and get clear recommendations on which to act.

Asset Management 360 will enable businesses to manage vehicles, trailers, equipment and other powered and non-powered assets from one platform. Bringing location and use data together should help operators reduce administration work, locate equipment faster and make better use of their assets.

Asset Management 360 is being previewed at IAA Transportation ahead of its planned launch in the coming months. It will include Link 330, a compact, battery-powered tracking device for non-powered assets such as containers, construction equipment and small trailers. With this addition, businesses will be able to take control of all vehicles and movable assets in one place.

Webfleet (www.webfleet.com) is exhibiting at IAA under the Bridgestone (www.bridgestone.com) umbrella on stand B63 in Hall 12. The show (www.iaa-transportation.com) runs from 15 to 20 September.