Transportation provider Send is getting deeper visibility and collaboration for its shipper customers and carrier partners in real time using software from California-based Turvo.

Turvo provides collaborative logistics software for global supply chains. Its technology should improve Oregon-based Send’s operational efficiencies and profit margins.

“Send was built on the premise of collaboration and supporting one another,” said Nathan Smith, CEO of Send. “We look at this a bit differently than most, as all stakeholders need to be a part of the process. We focus on building relationships holistically, rather than making it transactional in nature.”

As an employee-owned company, Send focuses on collaboration with its primary stakeholders: customers, carriers and each other. However, it struggled with technology-related constraints. Although robust in service offerings, Send’s legacy TMS was incapable of providing end-to-end visibility into operations. Clients could not efficiently track shipments resulting in labour-intensive processes, numerous emails and check calls.

To improve the customer experience, establish a network across multiple business partners, and create end-to-end visibility, Send evaluated the logistics technology providers in the market and selected Turvo for its ability to enable collaboration and digital transformation across the entire supply chain.

“This partnership will help Send provide its shippers and carriers with a unique digital experience for end-to-end visibility and collaboration,” said Scott Lang, CEO of Turvo. “We believe that Turvo’s multi-enterprise cloud platform solves for collaborative logistics to help our customers achieve complete visibility, increased revenue and profitability.”

Send can deploy Turvo’s platform to its customers in an easy-to-use, cloud environment for immediate adoption and value creation across its network by gaining instant visibility into every shipment related workflow.

“With Turvo, we plan to build out private networks,” said Smith. “Customers who utilise our carrier base might also have a base of their own carriers, and we are interested in curating these private marketplaces. Send’s goal is to work with Turvo to launch these small micro-shipping environments for clients so they can operate and manage those networks.”

Turvo is a multi-enterprise collaborative platform designed for global supply chains. It connects people and organisations, allowing shippers, logistics providers and carriers to connect digitally and transform their workflows with cloud-based software and mobile applications for better customer experience and brand differentiation.

The technology unifies all systems, internal and external, providing one end-to-end platform to execute all operations and analytics while eliminating redundant manual tasks and automating business processes.

Turvo is based in the San Francisco Bay Area with offices in Dallas, Texas, and Hyderabad, India.