Softeon and Longbow transform warehouse management
- November 17, 2025
- Steve Rogerson

US supply chain firms Softeon and Longbow Advantage are working together to deliver more seamless, efficient and insight-driven supply chain transformations for users worldwide.
Virginia-based Softeon is a tier-one warehouse management system (WMS) provider focused on optimising warehouse and fulfilment performance to increase operational efficiency. Longbow Advantage is a Michigan-based specialist in supply chain technology consulting and data visibility.
This partnership brings together Softeon’s WMS technology with Longbow’s 25 years of implementation expertise
As Longbow continues to expand its implementation and integration capabilities, this partnership adds Softeon’s modern, flexible WMS platform to its portfolio. This enables Longbow consultants to provide clients with a proven way to orchestrate complex fulfilment operations with speed and precision.
Longbow Advantage brings deep supply chain expertise and a consultative, hands-on approach that goes beyond software implementation. Its subject matter experts advise, design and operationalise ways to drive measurable business outcomes. Leveraging frameworks and toolkits, Longbow helps organisations accelerate time-to-value, reduce implementation risk and ensure technology investments translate into real operational performance.
“At Softeon, we’ve always believed that the best technology deserves the best implementation experience,” said Jim Hoefflin, CEO of Softeon (www.softeon.com). “Partnering with Longbow, an organisation that shares our deep operational knowledge and customer-first philosophy, ensures that our customers can realise faster time-to-value and more predictable outcomes from their WMS investment.”
From methodology to execution, the partnership combines Longbow’s project frameworks and experienced consulting team with Softeon’s configurable and scalable WMS. Together, the companies aim to deliver implementations that reduce complexity, improve visibility and drive continuous performance improvement.
“We’re proud to partner with Softeon to deliver practical WMS transformation built on experience, discipline and innovation,” said Ryan Uhlenkamp, CEO at Longbow Advantage (longbowadvantage.com). “Softeon’s modern, flexible WMS pairs perfectly with our operational expertise and structured delivery frameworks, giving customers faster time-to-value, greater predictability and confidence that their technology will perform in the real world.”








