Redwood and Rebus unify warehouse analytics

  • August 25, 2025
  • Steve Rogerson

Chicago-based fourth-party logistics (4PL) provider Redwood Logistics has unveiled, in partnership with Rebus, warehouse analytics unifying labour, automation and inventory data in real time.

Rebus can now leverage RedwoodConnect, Redwood’s proprietary 4PL integration platform, to enhance its ability to support complex warehouse and logistics operations. RedwoodConnect serves as the integration engine that enables Rebus to deliver cross-platform intelligence seamlessly and efficiently.

“This is a pivotal step forward for warehouse intelligence,” said Ryan Uhlenkamp, Rebus CEO. “Combining the power of Rebus data insights with Redwood’s modern integration platform creates an unmatched level of agility for customers navigating labour constraints, fulfilment pressures and increasing operational complexity.”

Rebus extracts and normalises real-time data from the WMS, providing actionable insights into labour productivity and inventory accuracy. When paired with RedwoodConnect, it seamlessly ingests and harmonises real-time data across an enterprise’s entire tech stack, uniting multiple WMS, TMS, ERP platforms, labour systems and other supply chain technologies. Whether a company brings its own legacy platforms or operates across a patchwork of WMS, RedwoodConnect brings everything together into one unified, intelligent ecosystem.

“Many of our customers are burdened by disconnected, siloed systems that hinder agility and growth,” said Eric Rempel, chief innovation officer at Redwood. “With RedwoodConnect and Rebus, we empower shippers to move faster by integrating fragmented systems and unlocking end-to-end visibility, regardless of the platforms they use.”

A recent joint success story involved a $4bn distributor managing dozens of distribution warehouses running more than ten different WMS platforms. By integrating RedwoodConnect with Rebus, the distributor can eliminate disconnected metrics, providing true, near real-time warehouse visibility and reporting.

“This type of transformation is why we built RedwoodConnect, to solve the complex integration challenges holding supply chains back,” said Rempel. “We’re not just connecting systems, we’re enabling our customers to turn fragmented warehouse and transportation data into a competitive advantage. The results speak for themselves: faster decisions, greater efficiency and full visibility across even the most complex networks.”

Redwood and Rebus’ partnership is said to offer a competitive advantage in tight margin operations, such as warehousing. This collaboration enables rapid market access through real-time data movement and connectivity within weeks, while reducing time to value by addressing data gaps, visibility issues and revenue optimisation.

“Bringing Rebus to a broader audience through Redwood’s modern 4PL framework is incredibly exciting,” said Uhlenkamp. “We’re just getting started, and the synergy is real.”

Rebus (www.rebus.io) is a real-time SaaS platform built to give supply chain organisations visibility and agility across their warehouse networks. By integrating data from multiple WMS, labour and automation systems, Rebus eliminates manual reporting delays and delivers actionable insights that support rapid, informed decision-making. Developed by Longbow Advantage (www.longbowadvantage.com) to solve real-world logistics problems and eliminate manual reporting processes, Rebus helps warehouse teams boost efficiency, optimise performance and reduce costs.

Redwood Logistics (www.redwoodlogistics.com) is headquartered in Chicago and has provided ways for moving and managing freight for more than 21 years. The company’s portfolio includes digital freight brokerage and flexible freight management wrapped into a logistics and technology strategy, a modern 4PL. This uses an open platform for digital logistics that empowers shippers to mix-and-match partners and technologies into their own digital supply chain fingerprint.