Penske Logistics has introduced a secure technology platform and mobile application that provides a real-time view of supply chain operations across transportation and warehousing.

Called Supply Chain Insight, it is built from the ground up to help simplify and streamline operational data across systems into a single dashboard to help companies manage loads, orders and inventory more effectively with real-time insights for continuous operational improvements.

“Our goal with the launch and development of Supply Chain Insight is to help our customers accelerate supply chain performance,” said Jeff Jackson, president of Penske Logistics. “This new platform provides customers with an unprecedented and unified view across their highly complex transportation and warehousing operations. It connects data that are often split across separate systems, giving teams a clearer picture of what’s happening across their supply chain. We plan to continue developing this platform, integrate with other systems and drive further enhancements using AI going forward.”

Supply Chain Insight (penskesupplychain.com) is built on a cloud-native architecture designed for seamless integration and enterprise scalability. Developed on Microsoft Azure with Snowflake as the core data platform, the system combines secure and scalable cloud services to meet the demands of complex logistics networks.

Engineered for reliability and data protection, it delivers enterprise security, availability and performance even while processing vast volumes of operational data, giving businesses visibility and agility.

By unifying data, intelligence and automation, the platform enables organisations to enhance visibility, improve decision-making and achieve measurable performance gains across their supply chains.

A unified data layer connects transportation, warehousing and third-party systems to deliver a complete, real-time view of the supply chain. Users can proactively manage exceptions, eliminate handoff blind spots and reduce delays caused by fragmented systems.

Companies can track long-term trends while frontline teams gain operational visibility to address issues as they arise.

An embedded AI assistant enables instant, natural language queries for loads, orders and performance data. No dashboards or analysts are required. This capability speeds decision-making and expands access to insights across the organisation.

Unlike traditional systems, the platform integrates data from external warehouses, carriers and partners to provide a single, comprehensive view of a full network. The result is greater control, collaboration and optimisation across every link in the supply chain.

“Our customers increasingly need greater visibility and more flexible ways to view their operations,” said Mike Medeiros, executive vice president at Penske Logistics. “No two operations run the same, and the way teams use data should reflect that. With Supply Chain Insight, our customers can define the metrics that matter most to their business, set performance thresholds and focus on areas that can drive increased efficiency and results.”

Penske Logistics (www.penskelogistics.com) is headquartered in Reading, Pennsylvania. The company provides supply chain and logistics offerings including dedicated transportation, distribution centre management, 4PL and lead logistics, transportation management, freight brokerage, and an array of technologies.