Michigan-based Optilogic has formed an alliance with Dutch firm Ortec to deliver AI-powered supply chains.

Optilogic is a specialist in supply chain network design and Ortec works in supply chain optimisation and logistics planning. Together, they hope to help enterprises build more resilient, efficient and adaptable supply chains. They aim to provide a tightly connected, AI-driven approach that links long-term supply chain strategy with operational decision-making.

For today’s executives, supply chain performance is no longer just an operational concern, it is a differentiator. Daily routing and execution are critical to meeting demand and responding to real-world conditions, but many organisations overlook a fundamental question: is the underlying network designed for optimisation in the first place?

Decisions around territories, depot locations, capacity and timeslot offerings can lock in inefficiencies long before a route ever starts. At the same time, optimising the network in isolation, without accounting for daily variability and execution constraints, can create significant gaps when strategy meets reality.

Optilogic and Ortec are addressing this by combining capabilities across network design, sales and operations planning, and operational optimisation, enabling faster, more confident, enterprise-wide decisions. Both companies recognise that many efficiencies are created or lost before execution begins.

Ortec’s operational strengths in daily routing and execution and Optilogic’s network design technology can ensure network decisions are executable, daily plans are efficient and measurable business value is delivered.

“This alliance reflects a strong strategic and cultural alignment between our organisations,” said Don Hicks, CEO of Optilogic. “Ortec is widely recognised for its deep domain expertise and ability to deliver real outcomes for customers. We share a common belief that lasting impact comes from combining powerful technology with practical experience. Together, we are offering customers a more complete and effective approach to supply chain transformation.”

Georgios Sarigiannidis, CEO of Ortec, added: “Optilogic and Ortec approach customer challenges in very similar ways, with a strong focus on partnership and long-term value creation. By combining our complementary strengths, we are expanding what we can deliver to customers, supporting better strategic decisions while also improving operational performance. This alliance strengthens our portfolio and enhances the value we bring to organisations worldwide.”

As analytics and automation increasingly support routine planning activities, competitive advantage has shifted towards supply chain design and adaptability. Uniting deep industry knowledge with flexible, enterprise grade technology enables executives to respond more quickly to change, reduce risk and position their supply chains as a source of sustainable advantage.

Building on joint customer engagements, this alliance positions the two companies to deliver supply chain optimisation. Together, they are enhancing their offerings, extending their global reach, and creating long-term value for their mutual customers.

Optilogic (optilogic.com) is an AI-first supply chain design company that says it transforms modelling from a three-month project into one-day breakthroughs. Ortec (ortec.com) provides analytics, AI and machine learning-driven optimisation. Headquartered in Zoetermeer, Netherlands, it serves 1100 customers from 17 offices across the globe.