Danish logistics giant Maersk has expanded its Trade & Tariff Studio to help users identify risk, evaluate options and make more informed customs decisions before goods move.

As global trade regulations evolve, tariff exposure becomes harder to predict and sourcing decisions carry greater customs implications, businesses need faster, more connected ways to understand risk before products enter the supply chain.

Maersk is helping its customers navigate this customs environment with the latest release of Trade & Tariff Studio, its AI-powered trade intelligence platform designed to support smarter customs, sourcing and compliance decisions earlier in the supply chain lifecycle.

Building on the platform’s initial launch in 2025, the enhanced release expands the platform into a more connected customs intelligence environment, linking early-stage trade planning, AI-assisted pre-entry review, customs execution, reporting and post-declaration audit support in a single workflow.

As global trade regulations continue to evolve and tariff uncertainty remains a significant problem for importers, businesses are increasingly seeking ways to understand compliance obligations, identify cost-saving opportunities and anticipate risks earlier in the product lifecycle. This addresses these by combining Maersk’s customs expertise with AI to deliver instant, audit-ready guidance on product classification, duty impacts and government agency requirements.

“The future of customs will be more predictive, more connected and more closely tied to the decisions businesses make long before goods reach the border,” said Mark Zeitlin, head of customs innovation at Maersk (www.maersk.com). “With Maersk Trade & Tariff Studio, we’re helping customers bring trade intelligence into sourcing, product design and compliance planning earlier, so they can better understand risk, manage costs and make more informed supply chain decisions before shipments move.”

The expanded platform reflects a broader shift in how importers are approaching customs management. Rather than treating classification, entry preparation, filing visibility and audit review as separate steps, Maersk is connecting these activities across the customs lifecycle, from early product and sourcing analysis through post-declaration review. The approach is designed to give businesses a more consistent view of trade risk, compliance requirements, duty exposure and reporting needs before, during and after goods move through customs.

The enhanced release is designed to help users understand classification and duty implications earlier through AI-powered HTS guidance and supporting logic. They can evaluate sourcing and product design decisions by modelling how materials, production locations and tariff changes may affect landed costs.

This can reduce manual effort across large product portfolios with bulk catalogue classification for thousands of SKUs. Users can monitor emerging trade risks through continuous scanning of regulatory developments, tariff actions and customs rulings. They can navigate overlapping government agency requirements, including agencies such as the FDA and EPA. And they can strengthen audit readiness with automated document generation, compliance workflows and post-declaration review support.

The platform is accessible through a conversational AI interface that allows users to interact using natural language, upload product photos and technical documents, or submit product links to receive trade and compliance insights in seconds.

Unlike traditional compliance software that often focuses on customs filing at the point of entry, Trade & Tariff Studio is designed to support a broader customs lifecycle. The platform helps users bring trade intelligence into sourcing and product development decisions, conduct AI-assisted pre-entry reviews, connect insights to customs execution, and support post-declaration audit readiness. By moving customs decision-making upstream and connecting it to downstream operations, businesses can evaluate duty exposure, identify potential classification issues and assess compliance risks before costs become fixed.

It is particularly relevant for high-volume retailers, manufacturers, regulated industries and multinational enterprises managing complex global trade requirements. It also complements Maersk’s broader customs and logistics services by connecting trade intelligence with day-to-day customs operations and physical supply chain execution.