Autonomous delivery specialist Coco Robotics has turned its Los Angeles-based robocouriers into interactive mini armoured trucks in a promotion of Prime Video’s forthcoming film, “The Pickup”. The delivery robots also interact with customers using voice lines and accents drawn from the film, which stars Eddie Murphy, Pete Davidson and Keke Palmer.

With a high-visibility fleet navigating dense urban neighbourhoods with heavy foot traffic, Coco’s robocouriers are providing broad exposure generating measurable out-of-home impressions that rival traditional street-level media and billboards.

Unlike static ads, Coco’s robots draw eyes wherever they go – making them an attention-grabbing ad surface in any city that naturally sparks filming and sharing, giving every campaign built-in viral momentum.

The visibility is powered by a combination of proprietary impression-tracking technology and dynamic OOH measurement tools, giving clients data-driven insights into real-world exposure and campaign impact.

“This campaign shows how our robots can amplify brand storytelling in real time,” said Josh Dubin, Head of Ads at Coco Robotics. “It transforms routine deliveries into personal, one-to-one brand experiences that connect with consumers in a natural, memorable way.”

The project signals an evolution in out-of-home advertising, pointing to a future where autonomous delivery devices that merge mobile, dynamic media with high-impact one-to-one connections play a central role in the modern marketing mix.

“We’re always looking for ways to push boundaries and create media moments that people haven’t seen before,” said Elizabeth Boone, Senior Associate in Emerging Platforms and Partnerships at Omnicom Media Group. “This campaign is a glimpse into the future of media. It’s a perfect example of a unique integration of robotics, storytelling, and neighborhood-scale visibility that can come together to bring a movie to life in the real world.”