Identiv partners InPlay for cold-chain monitoring
- November 4, 2024
- Steve Rogerson

California-based RFID-enabled IoT firm Identiv is working with wireless SoC provider InPlay to deliver Bluetooth Low Energy (BLE) tags to food and logistics providers for cold-chain temperature compliance.
This will combine Identiv’s BLE tag engineering and design expertise with InPlay’s NanoBeacon technology.
The partnership is set to produce BLE-enabled IoT products tailored to high-value industrial use cases, such as cold-chain temperature compliance, asset tracking and patient tracking within healthcare settings. Identiv’s designs will be powered by InPlay’s IN100 SoC chipset family and manufactured at Identiv’s facility in Thailand.
The initial focus of this collaboration will be BLE-enabled cold-chain monitoring, a critical need for maintaining temperature compliance in the food and logistics industries. Future applications will expand to industrial automation, healthcare, smart packaging and enhanced security for high-value assets.
“Partnering with InPlay enables us to drive BLE technology as the next-gen standard for IoT applications,” said Kirsten Newquist, CEO of Identiv. “We are excited to meet the demands of cold-chain monitoring, particularly as this technology evolves in industries like food safety, logistics and healthcare.”
Amir Khoshniyati, executive vice president of Identiv, added: “This partnership strengthens both companies’ product offerings, supports the expansion of the BLE market, and accelerates shared business growth. We eagerly anticipate unveiling our new designs powered by InPlay in the near future.”
InPlay’s NanoBeacon (inplay-tech.com/in100) chipset family, featuring the IN100 SoC, offers a combination of low power consumption, real-time tracking and sensor integration in a compact design. These features make it suitable for IoT applications requiring BLE-enabled sensors and enhanced wireless communications capabilities.
“Identiv is the perfect partner to help us bring our ground-breaking NanoBeacon technology to a wider global audience,” said Jason Wu, CEO of InPlay. “Through this partnership, companies around the world will be able to innovate more quickly and efficiently by harnessing the power and features of our breakthrough BLE chip using Identiv’s speciality designs.”
The partnership positions both companies to cater to global demand for ruggedised BLE IoT applications across industries. Identiv and InPlay will co-brand their offerings, collaborate on joint marketing initiatives, and increase market awareness through webinars and trade show appearances.
Identiv’s full-circle RFID-enabled IoT products create digital identities for physical objects, enhancing global connectivity for businesses, people and the planet. Its products, integrated into more than 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging and more. For additional information, visit identiv.com.
InPlay (inplay-tech.com) specialises in the development of wireless communications for the IoT market.


