American Airlines Cargo is deploying IBS Software’s iPartner Customer (iPC) offering to allow seamless integration with the Freightos WebCargo digital marketplace.

The iPC platform is equipped with out-of-the-box APIs that allow faster integration of airline cargo sales and distribution offerings. The deployment allows American Airlines to take advantage of the business opportunities provided by WebCargo to deliver enhanced reach to a wider customer base. IPC’s real-time data exchange empowers American Airlines to define and better control its distribution strategy by providing critical features such as smart filtering and configurable business rules.

Singapore-based IBS Software’s vision for iPC is to enable carriers to leverage a flexible and scalable platform with out-of-the-box capability to integrate digital sales channels. This design philosophy enabled the entire lifecycle of the integration between American Airlines and Freightos to be achieved in a matter of weeks.

IPartner was developed with a vision to enable airlines to digitise their integration capabilities with suppliers and partners and leverage the digitalisation boom in the industry to achieve tangible business benefits such as better customer engagement, faster sales cycles and reduced operational costs.

“At American Airlines Cargo, we are 100% committed to driving operational excellence through digital technology,” said Roger Samways, vice president for American Airlines Cargo. “Working with IBS Software on our integration with WebCargo enables us to provide our customers with an enhanced digital booking experience and access to the real-time rates and capacity that WebCargo offers, as well as expand our reach to new customers. We’re excited to continue our partnership with IBS Software and tap into their unrivalled experience and expertise as we both aim to drive growth in the air cargo sector through digitalisation.”

Ashok Rajan, head of cargo and logistics at IBS Software, added: “Modernising the air cargo industry through digital technology is critical to its continued growth, and American Airlines Cargo is a trailblazer. We are thrilled to further our partnership with them with this exciting new venture as they continue their journey to transform the service and experience they provide customers.”

The deployment of iPartner is the latest milestone in the airline’s longstanding relationship with IBS Software to transform its business through digital technology.

IBS Software is a SaaS provider to the travel industry globally, managing mission-critical operations for the aviation, tour and cruise, and hospitality industries. Products for the aviation industry cover fleet and crew operations, aircraft maintenance, passenger services, loyalty programmes, staff travel, and air-cargo management. IBS also runs a real-time B2B and B2C distribution platform providing hotel room inventory, rates and availability to a global network of hospitality companies and channels. For the tour and cruise industry, it provides a digital platform that covers onshore, online and on-board. IBS Software is a Blackstone portfolio company and operates from 15 offices across the world.