Google has launched a personal tracking device similar to the Apple AirTag.

Called Pixel Tag, this is Google’s first-ever finder tag. It uses Google’s Find Hub network to locate items quickly. It can be typically used for keys, wallets or luggage.

Thin and light, Pixel Tag is made of durable stainless steel that’s designed to resist flexing and cracking, and is IP67 water- and dust-resistant. It is built with a speaker that can play a sound to help locate it, and it even works in reverse; it has a button users can press to ring and find their phone.

Battery life is up to one year, and users can replace the battery themselves.

To connect the tag, users just pull the battery tab and bring the tag close to an Android device running Android 9 or newer. Instructions are given on the screen, and it seamlessly pairs via Fast Pair. Users can name items by selecting an item category or typing a custom label in the Find Hub app. And they can share Pixel Tag with up to ten people to find shared items together.

The Find Hub app shows the items on a map. If a user misplaces an item attached to the tag, they can ring it if they’re within Bluetooth range. UWB with Bluetooth Channel Sounding also enables precision finding, with visual distance and directional cues for guidance. This helps users find missing items even when they’re under a pile of laundry or stuck between the couch cushions.

Left behind alerts can be enabled to help prevent leaving items behind. And if Pixel Tag is out of range, Find Hub taps into Google’s network of over one billion Android devices to help securely locate missing belongings. This crowdsourced network uses safety features such as end-to-end encrypted location information, protecting data while helping quickly reunite users with their lost items.

The phone will automatically alert users when it detects an unknown tag is traveling with them. This will also tell them how to ring the tag to help them find it and provide tips for what to do next.

Users can also locate and ring the tag from a Pixel Watch, using the Find Hub app or browser. They can even use Pixel Buds to ask Gemini to ring the tag for them.

Pixel Tags (store.google.com/us/product/pixel_tag) will cost $30 each or a four-pack $100 when they go on sale in November.