Geoforce provides rugged asset tracking for AT&T
- March 24, 2026
- Steve Rogerson

AT&T Business is helping its customers track rugged, non-powered industrial equipment following a partnership with Texas-based Geoforce.
The collaboration will see Geoforce’s asset tracking technology offered to AT&T Business customers, letting them access asset intelligence capabilities complementing existing vehicle and powered asset tracking on AT&T’s LTE-M network.
As enterprise IoT deployments mature, organisations are moving beyond pilot programmes and towards standardised platforms aligned with long-term procurement, connectivity and support models. Through this relationship, AT&T Business customers may access Geoforce’s asset platform designed for distributed, non-powered equipment operating in remote and infrastructure-limited environments.
AT&T’s global network carries approximately one exabyte (one billion gigabytes) of data per day, placing it among a small group of tier-one networks capable of supporting large-scale enterprise IoT environments.
Geoforce brings 19 years of experience supporting long-horizon deployments across oil, gas, construction, military, rail, waste management and equipment rental operations. Unlike traditional vehicle telematics providers, Geoforce was built as an asset-first platform focused on non-powered equipment to activate containers, tanks, trailers and other jobsite assets.
Geoforce’s rugged hardware is engineered to support harsh field conditions, while the software platform was developed to optimise efficiencies for asset-centric businesses. The architecture is designed to help organisations increase use, protect against loss, streamline field operations and optimise capital allocation across large equipment inventories.
“Industrial asset management has reached a point where scale, reliability and enterprise alignment matter as much as the technology itself,” said James MacLean, CEO of Geoforce. “Organisations are no longer experimenting, they are standardising. We believe this collaboration with AT&T Business reflects that shift towards operating as part of long-term enterprise systems, not standalone tools.”
Through this collaboration, Geoforce and AT&T Business (www.business.att.com) aim to address growing enterprise demand for asset-native intelligence within the carrier ecosystem. The collaboration reflects commercial interest in standardised, carrier-supported platforms built for industrial asset tracking use.
With more than 300,000 assets tracked across 110 countries, Geoforce continues to expand its reach in the global asset intelligence market by building on its position in the advancement of GPS tracking for industrial equipment.
Combining a cloud-based software platform with rugged GPS tracking devices, Geoforce’s asset intelligence brings control to remote field operations. The company’s asset tracking devices are built for the toughest field operators in industries such as oil and gas, transportation and logistics, equipment rental, rail, construction, mining, government, defence, and agriculture. Today, more than 2000 users track over 300,000 assets in more than 100 countries.
Headquartered in Plano, Texas, Geoforce (geoforce.com) operates a research and development office in Bozeman, Montana, and sales and support offices throughout the USA and in Brazil, Australia and Canada.








