Texas firm Geoforce has introduced a rugged cellular asset tracker to complement its satellite tracking devices.

The GT1c leverages cellular technology and is designed to enable rugged cellular equipment tracking at scale.

It will operate on AT&T’s network, which was purpose-built for IoT connectivity. The device’s launch builds on a recently announced collaboration with AT&T Business (iotm2mcouncil.org/iot-library/news/smart-logistics-news/geoforce-provides-rugged-asset-tracking-for-att/) and brings carrier-supported industrial asset tracking to market.

“Geoforce took the same customer-centric approach we use in developing our satellite trackers to create a new ultra-rugged cellular market category with the launch of this first-of-its-kind cellular asset tracker,” said James MacLean, CEO of Geoforce. “Its fully encapsulated design, rugged reinforced bezel and intrinsic safety certification ensure it can survive in hazardous, heavy-vibration environments and extreme temperature ranges, and it’s priced so our customers can afford to track almost every asset class.”

The GT1c captures and feeds smart location updates into Geoforce’s mobile-enabled asset intelligence platform, providing field operations and asset managers with visibility into the location, movement and use of industrial assets and equipment.

It has up to ten-year battery life with near-zero maintenance. It is engineered for extreme conditions, intrinsically safe and Zone 0 certified for operation in explosive environments.

In a pilot programme with Black Diamond Equipment Rental (bd-er.com), the GT1c demonstrated that expanding tracking across mid-tier and small assets is both practical and operationally impactful. The heavy-duty equipment rental company expanded tracked inventory by 26% across smaller and mid-tier construction and oil and gas rental assets. The result was a significant reduction in operational friction and time savings expected to exceed 500 hours per year.

By combining Geoforce’s rugged asset intelligence platform with AT&T’s global IoT connectivity, the GT1c expands what’s possible for enterprises looking to track, manage and protect industrial assets at scale.

“Geoforce’s new GT1c is a strong example of how AT&T’s global cellular network enables the next generation of industrial IoT,” said Cameron Coursey, vice president at AT&T (www.att.com). “With the scale, reliability and economics required for enterprise deployments, our network is purpose‑built to support solutions like the GT1c that help businesses track more assets, operate more efficiently and unlock greater value across their operations.”

With more than 300,000 assets tracked across 110 countries by more than 1700 customers, Geoforce (geoforce.com) is headquartered in Texas, with an R&D facility in Bozeman, Montana, and sales and support offices throughout the USA, Brazil, Australia and Canada.